- Design, execute, manage, report both quantitative / qualitative market research studies based on team's needs.
- Effectively communicate study results with UK/EU cultural context, as a representative of UK/EU consumers, frequently presenting to senior leadership.
- Synthesize / Track historical research results to build on effective strategies in each category.
- Plan any of new researches from the scratch which are necessary for our business.
- BA degree or equivalent. Masters is desired but not required.
- 4+ or similar experience in hands on market research/consumer insights.
- Experience of the full phase of quantitative custom research, specifically product / communication evaluation studies.
- Experience with research within the CPG industry preferable.
- Qualitative research experience specifically moderation is preferable.
- Skill set to handle various market research studies in various categories.
- Good balance of strong strategic, critical thinking skills and being detail-oriented.
- Good sense of deriving fruitful implication leading to effective business strategies, based on the insights found with great understanding of the consumers' psychology / behavior and market.
- Thrives in a hands-on, dynamic, agile, and very fast-paced environment.
- Multi-function capacity and flexibility to deal with ambiguous situations.
- Desired but not required: European language skills (German, French, Spanish, and/or Italian.
- Expected percentage of travel: Up to 10% (typically US and EU)
- Lead us to be "RARELY SATISFIED"
- Make things better each day; "PROGRESS OVER PERFECTION"
- Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE"
- Deliver something great; "WINNING IS A TEAM SPORT"
- Be clear and honest, "COMMUNICATING FOR IMPACT" Explore SharkNinja on our social channels: SharkNinja's Candidate Privacy Notice can be found here:
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Senior Consumer Insights Analyst - London, United Kingdom - SharkNinja
Description
Our purpose is to positively impact people's lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
JOB TITLE:Senior Consumer Insights Analyst, (Europe) – FULL TIME
REPORTS TO: Director, Consumer Insights (NA)
Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love. As we continue to evolve, we are hiring for Senior Analyst, Consumer Insights.
About the Role
This position reports to the Director, International Consumer Insights located in the United States, and is primarily responsible for all phases of consumer research which is critical in our mission of developing 5 star products and services through working in conjunction with Product Development, Marketing, Quality, Engineering and Consumer Services teams.
Here are some of the EXCITING things you'll get to do:
ATTRIBUTES & SKILLS:
Education / Experience Requirements
Expected Areas of Skills / Knowledge / Abilities
Travel Requirements
#LI-HYBRID
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSETWe do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at