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    Director Marketing - Southampton, United Kingdom - Sanderson King

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    Description
    Marketing Director - B2B & B2C - Southampton - up to £120,000 + package / also open to interim options who can start asap

    Sanderson King are currently partnering with a B2B & B2C professional services related business in Southampton to identify and recruit their Marketing Director.

    We are looking for a visionary leader with a strong background in both B2C and B2B marketing, emphasising data-driven strategies, lead generation, and digital expertise.

    The ideal candidate will possess a passion for leveraging data to drive ROI, optimise customer experiences, and enhance brand visibility.

    Develop and execute comprehensive marketing strategies to drive business growth and maximise ROI.

    • Lead marketing, brand, and bids team, fostering a culture of collaboration, innovation, and continuous improvement.
    • Collaborate with crossfunctional teams to align marketing initiatives with overall business objectives.
    • Utilise data analytics to identify market trends, customer insights, and opportunities for optimisation.
    • Oversee customer communications and engagement via CRM, marketing automation, and digital channels.
    • Drive lead generation efforts through targeted campaigns, content marketing, and SEO strategies.
    • Implement a range of strategies which could include both organic and paid social media channels, targeted advertising, SEO, SEM, email marketing, PR initiatives, strategic partnerships, and robust marketing automation.
    • Utilise marketing analytics tools to assess performance, conduct rigorous testing, and drive continuous optimisation activities.
    • Drive brand awareness and consideration through strategic marketing tactics.
    Proven track record of success in senior marketing roles, with a focus on B2C and B2B environments

    • Extensive experience in datadriven marketing, marketing operations, and lead generation.
    -

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