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    Marketing Executive - United Kingdom - Taylor & Francis Group

    Taylor & Francis Group
    Taylor & Francis Group United Kingdom

    2 weeks ago

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    Description

    Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world.

    Taylor & Francis is one of the world's largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works.

    We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. Our purpose is to foster human progress through knowledge.

    We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications.

    Because that's the only way to find the best obtainable version of the truth and, ultimately, foster human progress.

    The 'ME Content' supports the development of a key strategic subject area and/or capability within the business (including tactical implementation and delivery).

    The primary responsibility is to support revenue generation through the delivery of high quality, effective and brand aligned copy and content.

    This includes maintaining a solid knowledge of new technologies, technical developments and the deployment of highly effective design content and collateral.

    The role sits with the Digital Delivery, Societies and Propositions Group and has a global remit, covering all regions.

    Be a subject matter expert for digital content creation and deployment across T&F marketing and across the wider T&F group.

    Content creation activities including


    • Creation and curation of trusted digital content
    • Use of web traffic analysis and keyword research
    • Ensuring all content creation activities are within brand guidelines
    *Thought leadership in the appropriate, legal, safe and effective use of AI
    Collaborate with Regional teams, SOE team, Insight team, Workflow Managers and others to ensure content & copy are fully SEO optimised and drive best possible conversions
    Collaborate with the web trading, Insight team and others, to support optimisation of customer journeys

    Work with Insight teams to understand, manage and develop process to measure effectiveness of content, and proactively improve through ongoing feedback loops.

    Close adherence to briefing process (SLA and governance) for all work into the Digital Delivery, Merchandising and CRM groups.

    Support the management of all workflows in line with ROI goals and brand guidelines.
    Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, and adapt activities in line with performance and evidence

    Contributes to driving a culture of high-performance by demonstrating how to effectively develop and grow the capability in their area of expertise.

    Understanding and enthusiasm for SEO best practice.
    Evidence-based approach to activities, with the skills to use data to inform all areas of work.
    Excellent project management, copywriting and proofing skills with an eye for digital design.

    Knowledge and ability with IT systems including core MS Office packages (Word, Excel, PowerPoint), WordPress, email creation platforms and/or other bespoke IT systems.


    Training And Professional Development:

    We're passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals.

    Once you have submitted your application, we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills, experience, and motivation.

    Taylor & Francis has multiple options for how employees can work based on their role – be that in the office, at home or somewhere in between.

    We do ask that candidates live within a two hour commutable distance to ensure that if a balanced worker they can make it to our office locations to collaborate as required.

    This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves.

    We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working.

    To find out more about our business and the great career opportunities please go to our Careers Site:

    Or better yet check out our LinkedIn 'Life' Page, highlighting our accomplishments, employees, and company culture.
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