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    Senior CRM and Loyalty Manager - London, United Kingdom - Richemont

    Richemont
    Richemont London, United Kingdom

    1 week ago

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    Description
    Senior CRM Manager
    (permanent, full-time)

    We are looking for an individual who is an expert in leading and executing integrated CRM programmes to deliver an innovative and elevated luxury brand and client experience.

    This role plays an important part in bringing the Via Arno purpose and client experience pillars to life, to deliver on our commercial objectives.

    Own the CRM / ESP platform relationships, set up and performance: from domain warm up and build, to business reporting and optimisation
    Partner with channel leads (Ecommerce, Trade + Corporate, Private Clients), the Artisan Management team and the Marketing team to define CRM strategies
    Look at CRM data through a lens of client insight gathered from the different channels, to ensure that CRM activities build loyal client behaviours
    Be the champion for data collection, accuracy and cleanliness across the business
    Work with the channel leads to forecast and measure key performance and client loyalty metrics
    Sign up + marketing opt-in capture
    automated communications + relevant triggered commercial communications to support repeat behaviours
    marketing calendar cadence, to support content franchise engagement

    Develop a considered test and learn approach to refine and evolve our communication as we understand client needs, including A-B testing, to deliver an optimised, high performance and compliant program.

    Develop effective working practices to plan, brief, build, test and send communications across all CRM channels
    Broad knowledge of CRM platforms, ESPs and marketing automation tools
    Up to date knowledge in GDPR and Data Protection best practices
    You are detail orientated and analytical, as well as being a creative thinker and innovator
    You are passionate about elevating the role of craft and appreciating the quality human made items
    As a significant member of Richemont community, you are also part of a much bigger family.

    We strongly believe in internal development, mobility and offering various opportunities to enhance both your personal and professional development.

    2nd Stage - Interview with the Private Clients Director
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