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    Marketing Communications Planning Manager - London, United Kingdom - Dementia UK

    Dementia UK
    Dementia UK London, United Kingdom

    1 week ago

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    Description

    Job Description

    The Talent Set are delighted to be working with Dementia UK to find their Marketing Communications Planning Manager.

    Dementia UK offer hybrid working between their office location and home, with requirements of working from their office 1-2 days per week. Salary for this role is between £40-45k per year.

    The Marketing Communications Planning Manager is responsible for planning and ensuring the delivery of a strategically aligned plan for the Marketing and Communications Team. Collaborating with others, the post holder will ensure the delivery of insight-led campaigns, planned for the right audience, across the right channel, delivering effective content and messages in the most impactful way.

    Working with the Marketing and Brand Lead, they will play a key role in setting our communications priorities and planning key organisational communication 'moments', such as our brand campaigns and World Alzheimer's Month. The post holder will manage the delivery of these campaigns, as well as be a central point of contact for colleagues in projects requiring support across our Marketing, Digital and Media Teams.

    Key Responsibilities:

    Develop channel strategies – working with the Marketing and Brand Lead, plan and execute campaigns, determining which platforms would have the most impact and working with relevant colleagues to adapt assets to suit the channel they're being used on.

    Manage marketing and planning briefs – for priority projects, be the first point of contact for marketing briefs, refining briefs, advising colleagues on channel strategies and liaising with Marcomms teams to deliver campaigns and content.

    Identifying opportunities for integrated activity – play a key role in aligning marketing communications activity so plans are more cohesive and joined up.

    Manage the organisational communication calendar – work with teams across the charity to agree and implement quarterly external communication priorities, enabling us to be more joined up in our comms planning.

    Manage key brand and marketing campaigns – responsible for leading key brand and marketing campaigns, including; writing key messaging, managing project groups; having oversight of activity and working with channel leads (eg social media, email, design, media) and creative team to deliver the activity.

    Build our bank of insight and research – analyse results from marketing activity, interrogate our brand tracker monthly results, follow the latest trends and monitor what other charities are doing.

    Report on results – gather data on campaign results and create reports to show what worked and what was less effective for different audiences and channels.

    Project management – monitor cost, timescales and resources, assessing and recommending actions where variances from the plan occur.

    Agency management – manage external agencies in delivering campaigns and content.

    Person Specification:

    Experience of marketing communications planning and managing integrated marketing, digital and communications campaigns.

    Managing and delivering against budgets and reporting on KPIs.

    Understanding of the needs of internal and external stakeholders, and using audience insight to deliver effective strategies.

    Ability to see the big picture and challenge with both authority and tact.

    Knowledge and use of project management tools and techniques.

    Experience of bringing structure and cohesiveness to competing work plans and comms challenges.

    Demonstrable experience of setting and reporting on evaluation frameworks.

    Experience of developing and implementing new processes and ways of working.

    Experience of leading the planning and delivery of organisational projects in a large organisation with multiple stakeholders.

    Strong experience in working with creative teams to develop and deliver effective content and campaigns.

    Experience of managing external agencies – creative, media, production.

    To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

    We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.

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