Jobs
>
London

    Email and CRM Marketing Automation Manager - London, United Kingdom - HTC

    HTC
    HTC London, United Kingdom

    1 week ago

    Default job background
    Permanent Full time
    Description

    Overview

    About HTC VIVE

    HTC VIVE is the world's premier virtual reality platform that launched with a vision to bring room-scale VR to the globe. As we continue to expand our European team, our focus remains on delivering on the promise of consumer and enterprise VR through ground-breaking technology and unparalleled content. We're steadfast in our mission to shape the future of the VR ecosystem, investing in the finest hardware technology, nurturing developer innovation, and providing the very best in VR content through VIVE Studios and Viveport.

    About the Role

    HTC VIVE is seeking a dedicated and detail-oriented Email & CRM Marketing Automation Manager to bolster our team. In this pivotal role, you will be the maestro behind our Marketo system, crafting compelling email campaigns and ensuring seamless data transfer between our marketing and sales platforms.

    As we strive to perfect our connection with our customer base, your expertise in creating engaging email content, structuring workflows, and liaising with Salesforce will be essential. Collaborating closely with our sales and marketing divisions, you'll be a lynchpin in synchronizing our marketing automation efforts with our sales strategies.

    If you're ready to be a part of sculpting the future of virtual reality and immersive experiences with HTC VIVE, your proficiency in managing Marketo and Salesforce will be paramount in fortifying our brand's presence and engagement.

    Responsibilities

  • Oversee the end-to-end management of email marketing campaigns in Marketo, including content creation, segmentation, testing, and optimization.
  • Ensure seamless data capture from Marketo forms and integrate them flawlessly with Salesforce, passing on relevant information to sales managers.
  • Collaborate with the content and design teams to ensure email content is compelling, relevant, and aligned with our brand voice and objectives.
  • Develop and manage a calendar for email marketing campaigns, considering the customer journey and segmentation.
  • Regularly analyse and report on email campaign performance, recommending improvements and adjustments based on KPIs.
  • Stay abreast of email marketing best practices and industry trends, incorporating insights into our strategies.
  • Liaise closely with the sales team to ensure leads generated are effectively managed and nurtured within Salesforce.
  • Set up and manage automated lead nurturing workflows within Marketo to optimise conversion rates and engagement.
  • Continuously test and optimise email elements, including subject lines, content, and CTAs to improve open rates, click-through rates, and conversions.

    • Person Specification

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years experience in email marketing and marketing automation, with hands-on expertise in Marketo.
  • Knowledge of HTML/CSS for email design customization.
  • Solid understanding of Salesforce, MQLs, SQLs and the sales stages.
  • Exceptional writing and editing skills with the ability to craft compelling email content.
  • Strong analytical mindset, comfortable with extracting and interpreting data to inform strategies.
  • Collaborative team player with strong communication skills and the ability to work across functions.
  • Familiarity with best practices in email deliverability and CAN-SPAM compliance.
  • Proficiency in A/B testing and optimizing email campaigns for maximum performance.

    • Nice to have but not essential

  • Experience working with international or multilingual campaigns.
  • Passion for virtual reality, immersive technologies, and staying updated with industry trends.
  • Previous work in a tech or virtual reality company is a plus.
  • Familiarity with additional marketing automation platforms beyond Marketo.

    • Any other relevant information

    Hybrid/ Open to remote

  • Mason Frank

    Marketing Automation Manager

    2 days ago

    Mason Frank London, United Kingdom

    **Marketing Automation Manager - Pardot - Fully Remote** · As a**Marketing Automation Manager,** you will be heavily involved in taking ownership of the strategic and technical operations relating to **Pardot**.A main part of the role would be to work with a **Head of Marketing A ...

  • Chambers and Partners

    Marketing Automation Manager

    6 days ago

    Chambers and Partners London, United Kingdom

    **Main duties and responsibilities**: · - Ownership of the marketing automation activities and plans across the customer lifecycle to drive marketing and retention campaigns. Work closely with the Head of Digital Marketing to Identify ways to innovate and drive effectiveness, sug ...

  • Harnham

    Marketing Automation Manager

    3 days ago

    Harnham London, United Kingdom

    **MARKETING AUTOMATION MANAGER** · **UP TO £55,000** · **REMOTE** · Are you looking for a role with a focus on running and automation of campaigns, and providing clients with insight into campaigns? This is a great opportunity to work for a B2B Marketing Agency who are looking to ...

  • Harnham

    Marketing Automation Manager

    1 week ago

    Harnham London, United Kingdom

    **MARKETING AUTOMATION MANAGER** · **UP TO £55,000 + BENEFITS** · **REMOTE** · **THE ROLE** · In specific, you can expect to be involved in the following: · - Assist in the integration of marketing automation and CRM · - working with both Marketo and Hubspot. · - Setting out KPIs ...

  • The Portfolio Group

    Marketing Automation Manager

    2 days ago

    The Portfolio Group London, United Kingdom

    We are currently seeking to appoint a Marketo Automation Manager to join a growing and fast-paced marketing team, working in vibrant offices in Blackfriars, London. With fantastic office perks, we're the perfect place for high achievers to grow and thrive. · **Responsibilities** ...

  • COMORO

    Marketing Automation Manager

    1 week ago

    COMORO Southwark, United Kingdom

    Are you ready to join a company that delivers big data to the maritime world and all those connected to it? Our client is a global operation driven by the mission to bring transparency to shipping, transforming data, information and expertise into actionableanalytics, insight and ...

  • Capgemini

    Managing Consultant- Intelligent Automation

    1 week ago

    Capgemini London, United Kingdom

    **About Capgemini Invent** · At Capgemini Invent, we help our clients to embrace innovation and transformation to get the future they want. · By combining strategy, technology, data science, and creative design expertise with an inventive mindset, we partner with our clients to i ...

  • Capgemini Invent

    Managing Consultant- Intelligent Automation

    4 days ago

    Capgemini Invent London, United Kingdom

    **About Capgemini Invent**: · At **Capgemini Invent,** we help our clients to embrace innovation and transformation to get the future they want. · By combining strategy, technology, data science, and creative design expertise with an inventive mindset, we partner with our clients ...

  • Mason Frank

    Senior Marketing Automation Manager Pardot/marketo

    4 days ago

    Mason Frank London, United Kingdom

    **Senior Marketing Automation Manager (Pardot/Marketo) - London - up to £85,000** · As the Senior Marketing Automation Manager, you will be driving the innovation and be a crucial member of the marketing team as you drive new projects across the UK and Europe. You will be taking ...

  • ITRS

    Marketing Automation Manager

    1 week ago

    ITRS London, United Kingdom

    Job Description · Marketing Automation Manager · About ITRS · Recognised as a Great Place to Work, ITRS is an Enterprise SaaS provider with industry-leading solutions. Our prestigious customer base includes 90% of the world's top investment banks. We are backed by leading private ...

  • Capgemini

    Automation Test Manager

    1 week ago

    Capgemini United Kingdom

    Travel/Relocation/Remote: Hybrid 3 days / Week · Capgemini is seeking a Automation Test Manager · Should have 6 years of Hands on experience as a Test Automation Engineer · Should understand tools like Eggplant, Keysight, Provar. · Should have hands on experience developing ...

  • ITRS

    Marketing Automation Manager

    6 hours ago

    ITRS London, United Kingdom

    Marketing Automation Manager · About ITRS · Recognised as a Great Place to Work, ITRS is an Enterprise SaaS provider with industry-leading solutions. Our prestigious customer base includes 90% of the world's top investment banks. We are backed by leading private equity investor ...

  • ConvaTec Inc.

    Marketing Automation Manager

    3 days ago

    ConvaTec Inc. London, United Kingdom

    Marketing Automation Manager page is loaded · Marketing Automation Manager · Apply locations LDN - London time type Full time posted on Posted 2 Days Ago job requisition id JR Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical produ ...

  • Travelodge Hotels Limited

    Intelligent Automation Manager

    2 weeks ago

    Travelodge Hotels Limited United Kingdom

    Job Description · Find where you belong · We are currently seeking an experienced Robotic Process Automation Manager to join the Travelodge Development team. As an RPA Manager, you will be responsible for leading and managing the development and implementation of automation proj ...

  • ITRS

    Marketing Automation Manager

    1 day ago

    ITRS London, United Kingdom

    This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. · Marketing Automation Manager · About ITRS · Recognised as a Great Place to Work, ITRS is an Enterprise SaaS provider with industry-leading solutions. Our prestigious customer ba ...

  • Itrs Insights

    Marketing Automation Manager

    1 week ago

    Itrs Insights London, United Kingdom

    Recognised as a Great Place to Work, ITRS is an Enterprise SaaS provider with industry-leading solutions. Our prestigious customer base includes 90% of the world's top investment banks. We are backed by leading private equity investors and are rapidly growing. · Our headquarters ...

  • DP World

    Global Manager Automation

    1 week ago

    DP World United Kingdom

    Job Purpose: · We are searching for an experienced Global Automation & Innovation Manager to join our Global Contract Logistics team. In this pivotal role, you will be at the helm of developing the Automation and Innovation Program Platform, including spearheading the creation o ...

  • Fujitsu

    Automation Test Manager

    6 days ago

    Fujitsu United Kingdom

    Are you a certified Security Cleared Automation Tester? Can you work with a variety of customers to advise, design, and create test automation solutions? Do you want to shape your world and change the way the world works? Do you want to collaborate and achieve together with commi ...

  • ConvaTec

    Marketing Automation Manager

    1 week ago

    ConvaTec London, United Kingdom Full time

    Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infu ...

  • Jobs for Humanity

    Marketing Automation Manager

    1 week ago

    Jobs for Humanity London, United Kingdom Full time

    Job Description · Position Type : · Full time Type Of Hire : · Experienced (relevant combo of work and education) Education Desired : · Bachelor of Commerce/Business Travel Percentage : · 1 - 5%Job Description · Every day, our teams innovate across the world of finance. We co ...