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    Senior Tech Assistant - London, United Kingdom - VML South Africa

    VML South Africa
    VML South Africa London, United Kingdom

    1 week ago

    Default job background
    Description
    Senior Adobe Analytics Technical Specialist
    Senior Adobe Analytics Technical Specialist
    Technology
    At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

    With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

    Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.

    As part of the Data Enablement team, the Senior Analytics Specialist is a technical role that will architect and develop solutions and services for VML Data's Tier one clients enabling them to make informed data driven decisions around strategy and analytics development.

    The focus of this position is to use your advanced business and technical experience of MARTECH technologies (Tag & Consent management systems, Data layers, Customer data platforms, etc.) to guide our clients with implementations, integrations, and provide insights into their digital properties.

    Define and implement best practice solutions and system architecture for analytics technologies that supports the client's enterprise-wide business needs and key performance indicators.

    Ability to think critically and make actionable recommendations to clients based on the business data needs: analyse scenarios, interpret requirements, and recommend actions to optimize marketing technology infrastructure, setup, and capabilities.

    Support day-to-day management of client's analytics systems to ensure tracking and reporting is functioning optimally, creating, and maintaining key reports, dashboards and analysis and work with client's internal teams to enhance as needed.

    Guide and promote web and opp technology and the use of web and opp as business channels, as well as articulate the benefits of an optimized analytics solution to all levels of the client's
    Create and deliver training on analytics and data
    Data visualisation design, development and implementation of dashboards and custom reporting
    Provide ad-hoc insights to clients regarding both internal data and industry trends and news
    Provide internal team knowledge sharing to grow data visualisation and insights analysis
    Educate VML Data Business Development and Account teams on the use of Adobe Digital Marketing Suite to enable growth of their client

    Heavy interaction and support on the phone with client employees all the way up to the senior management level of VML Data clients.

    Minimum 5 years' experience in digital analytics and digital marketing

    Strong attention to detail, excellent organization skills, and ability to work independently and manage multiple projects/ responsibilities and small teams.

    Exposure to enterprise level clients and understanding of complex digital ecosystems and best practices
    In-depth knowledge of various business verticals, their business models and online marketing strategies
    Analytics deployments for Web and App platforms


    DataLayers:
    functionality,definition,implementation

    Google Data Studio, Tableau, PowerBI

    Testing and Optimisation:
    HTML, CSS, JavaScript

    Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.

    Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy .

    This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

    Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy .

    This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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