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    Content Writing Analyst - United Kingdom - Mintel

    Mintel
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    Description
    Mintel's Most Innovative Beauty, Personal Care and Household 2024

    • Mintel's Most Innovative Food and Drink 2024
    • Our industry solutions combine the latest market intelligence, industry insights and expert recommendations to help you anticipate what's next.

    Get fresh perspectives, new data and groundbreaking analysis into the markets that matter with Mintel Spotlight.

    From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years.

    We're looking for a Trends Analyst to join our syndicated research team and work alongside our category experts, researching North and South American brands and creating case studies for clients across consumer markets such as food, beauty and household care.

    This person is a skilled writer and data analyst who has a clear understanding of how society, culture, lifestyles and brand activity are developing, globally.


    Researching market innovations:

    as a Trends Analyst covering the Americas, this role will be tasked with finding interesting examples of product and marketing innovation in North and South America, sourced from news articles, trade publications, academic journals and other secondary sources.


    Writing case studies:

    the primary job function will be writing thought-provoking case studies that highlight the implications of brand actions such as bringing new products to market, launching marketing and PR campaigns, or changing business strategies.

    These case studies require the Trends Analyst to use Mintel data, business understanding and a bold, forward-looking perspective to help readers recognize what is coming next in their category.


    Working with tech tools:

    using AI tools, translation software and content management systems, the Content Specialist will manage the production process from inception to publication.


    Collaborating with global analysts:

    this role will include partnering with Mintel subject-matter experts across the globe to ensure our content is compelling, useful and applicable to a range of categories, demographics and regions.

    Managing culture and language translation: to cover the Americas region, this Trends Analyst will need to understand the cultural nuances of North and South America and use translation tools to read and interpret market news from Spanish, Portuguese and English language outlets.


    A Great Communicator:
    you have extremely polished English-language verbal and written communication skills, and can clearly communicate ideas to readers in a straightforward way


    A Researcher:
    you have some experience within trends, insights, planning or marketing within an agency or on the client side. You have the ability to identify patterns in data, and understand what these patterns mean for consumers and brands.

    A Skilled Writer:

    you are able to observe brand and consumer activity from a wide range of categories to create compelling stories of how broader consumer trends are evolving.

    You can create content that excites and inspires audiences with the latest trend thinking.

    You are dedicated to quality, ensuring accuracy and efficiency in your work to elevate Mintel as a top consumer insights company.


    Naturally Curious:

    you are naturally curious and great at navigating internal and external data, asking second and third level questions to see the patterns behind data to craft expert analysis.


    Experience:

    You are required to have 1-3 years of experience in marketing, communication, data analysis and/or research with strong writing ability.

    Additionally, to have a working knowledge of business fundamentals to understand the implications of brand tactics.
    A culture that supports true collaboration whilst embracing remote working.
    Flexible start time and end time.
    Blended (office/home) approach to work.
    Social events, both within the department and across the company.
    Generous annual leave and wider circle employee benefits.
    Additional one day off to celebrate your birthday.
    Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).

    Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organized by our Mintel Gives (where applicable).

    Mental health and wellbeing support via Modern Health App.

    Our industry solutions combine the latest market intelligence, industry insights and expert recommendations to help you anticipate what's next.

    Get fresh perspectives, new data and groundbreaking analysis into the markets that matter with Mintel Spotlight.
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