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    Senior Director of Planning - London, United Kingdom - Silverdrum

    Silverdrum
    Silverdrum London, United Kingdom

    2 weeks ago

    Default job background
    Description
    Senior Analytics Director position at a leading data consultancy, part of a wider media agency group.

    The role is perfect for an Analytics leader who has experience delivering excellent end-to-end analytics solutions for clients on multi-year and multi-market projects.

    MMM (mix market modelling) experience is a must-have for this role.

    Salary to £95,000 with hybrid working options (3 days in Central London office ideally).The BusinessWithin the the data, technology, and analytics division of a leading global agencyHelp CMOs and their teams harness data, technology, and Advanced Analytics to grow their brandsBuilt a variety of innovative product and specialist service solutions for clients and agency partnersHave their own proprietary platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technologyThe EMEA team is responsible for global and regional relationships clients led from London, as well as the development of new data-driven marketing capabilitiesRole Summary The role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and working with a regional Data Science and Advanced Analytics team to aid the biggest marketers with the measurement, optimization and planning of media.

    This role is a leadership role within the Client Success hub, and you will be leading the growth of relationship with one of the world's largest Auto brands.

    Key Responsibilities

    • Lead client engagement for Advanced Analytics solutions (MMM, Attribution, custom econometric and optimization work) for multi-market and multi-year projects
    • Demonstrate excellent data planning skills i.e., correlation analysis, test frameworks and hypotheses creation, data manipulation, interrogation, and interpretation
    • Mentor a team of managers and analysts, ensuring that they are delivering excellent work that impacts the bottom-line of clients
    • Work with agency and media partners, coordinating deliverables and weaving a cohesive and impactful story
    • Drive cross team initiatives, working closely with data ops and reporting, audience analytics and client solutions teams
    • Be at the forefront of your field, from changes in 3rd party cookies to trends in 3rd party vendors and competitorsSkills
    • Market Mix Modelling
    • Multi-touchpoint Attribution modelling
    • Custom econometrics modelling
    • A/B testing and impact evaluation
    • Key Driver analysis
    • Brand tracking
    • Project Management
    • Data collection and validation for multiple data sources
    • Mentoring and management of analytic talent
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