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    Website Lead - Leeds, United Kingdom - The Marketing Meetup Ltd

    The Marketing Meetup Ltd
    The Marketing Meetup Ltd Leeds, United Kingdom

    2 weeks ago

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    Description

    Hi we're Glean. We make study software that improves your confidence and ability to learn.

    • We're a SaaS scale up and one of the fastest growing tech companies in the North.
    • There's 100+ of us around the UK with our HQ in Leeds.
    • Our software is award-winning and used by 100,000s of students at over 800 universities & colleges worldwide.
    • We're growing so we can achieve our mission to support 1 million students to become better learners by 2026.

    The role of Website Lead:

    The Website Lead delivers exceptional digital experiences to web visitors that drive engagement, enhance brand perception, and generate meaningful conversations.

    As the Website Lead, you will spearhead our efforts in optimising website performance through continuous testing, analysis, and strategic enhancements.

    You will act as the central web resource to serve the needs of the company, with a proactive focus on driving conversions throughout the marketing, sales and user adoption funnels.

    Meet the team: What you'll be doing:

    The Website Lead is responsible for maximising the performance of our website, as measured by the user experience and revenue contribution.

    You will proactively manage the theme, templates and modules, maintenance, and provision of the website as well as creating and overseeing a comprehensive testing and analysis strategy aimed at optimising website performance including content consumption, SEO, and CRO.

    This will include:

    • Collaborating with cross-functional teams to ensure our website is up-to-date with the current positioning of our products, services and brands in a way that is conducive to our commercial success
    • Acting as the primary point of contact for website-related initiatives, providing guidance and support to internal stakeholders as needed.
    • Working with stakeholders to understand CMS needs and brief the technical agency to achieve this, then train others internally to ensure best practices
    • Staying up-to-date with industry best practices, emerging technologies and trends to drive continuous improvement of website performance.
    • Ensuring web analytics are fit for purpose to track and report on key performance metrics related to website traffic, engagement, and conversion rates, and give others access to insights they need to achieve goals.
    • Ensuring fit-for-purpose, low-touch user journeys for web visitors based on various personas and objectives, from commercial purposes to employer brand.
    • Developing and executing a robust testing and optimisation strategy to improve website performance and user experience, including defining page goals and ensuring measurability.
    • Constantly monitor website analytics and proactively make ongoing improvements based on trends and insights.
    • Conducting A/B tests, multivariate tests, and other experiments to optimise content consumption, on-page optimisation, and conversion rates.
    • Utilising data-driven insights to inform website content strategy and train the marketing team on high converting lead generation tactics
    • Overseeing and advising on the technical aspect of SEO on the website, including training the marketing team on best practices for new pages and tips for digital copywriting. Proofreading may be required.

    About you:

    Essential:

    • You have 3+ years of web experience, ideally within a tech startup or rapidly scaling company.
    • You're a strategic thinker with a proven track record of partnering with cross-functional stakeholders to develop web strategies.
    • You are a motivated self-starter who is able to work independently and use initiative to drive direction in a fast-paced environment.
    • You are data driven and understand the importance of optimising website performance, through continuous testing and analysis, to enhance user experience and optimise revenue contribution.

    Bonus / Nice to have:

    • You live near Leeds (or are willing to commute).
    • You have experience of working with Hubspot as a CMS.

    Salary and benefits:

    £35,000 - £42,000 dependent upon experience

    33 days annual leave (inclusive of bank holidays)

    3 gifted days off at Christmas

    Generous individual learning and training allowance

    Truly flexible hours to suit when you work best

    Full home working set up and beautiful collaborative office space

    Nomad working policy with family travel insurance

    Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

    ???? Health cash plan (from glasses to massages)

    6% employer pension contribution

    Location:

    We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. We typically operate a hybrid way of working, however some of our roles support remote working within the UK, if you live more than 50 miles from the office.

    We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to

    What to expect next:

    We'll review your application and provide a response within 1 week. Even if it's not the news you'd hoped for, we appreciate it's good to know either way.

    If we invite you to meet with us for interview, here's an overview of what the process will look like:

    1. Screening interview with someone in our Recruitment team (30 minutes).
    2. First stage interview with the hiring manager and another Glean colleague (1 hour).
    3. Final stage interview which includes a 1 hour culture and values interview, plus a 30 minute task. You will be meeting with the hiring manager and one of the Executive Team.

    Ahead of your interview you will receive a confirmation email outlining who you'll be meeting and when, anything you'll need to prepare in advance and any resources we think you might find helpful.

    Interested in learning more about a career at Glean?

    Here are a few further resources:

    Not quite the right role for you however you'd love to be a part of Glean's journey?

    Let's connect Reach out to and we'll add you to our network, to keep you updated with any future opportunities we think you might be interested in.

    Applicant Privacy Notice

    We think it's important that you understand how we use and handle your personal information, so here's a link to our privacy notice. By submitting your application, you're confirming that you've read and understood this notice.

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