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    CRM Data Executive - Chester, Cheshire, United Kingdom - Sykes Cottages Limited

    Sykes Cottages Limited
    Sykes Cottages Limited Chester, Cheshire, United Kingdom

    3 weeks ago

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    Description
    Role Profile Exciting CRM Executive position available to join our Marketing team in Chester.
    Key Responsibilities
    Key Responsibilities The CRM Executive will support the CRM team to deliver multi-channel campaigns and journeys, that will engage both our holidaymakers and our property owners :

    • Deliver email and app push campaigns, for multiple customer segments, using Automation Studio, Journey Builder and Mobile Studio in Salesforce Marketing Cloud.
    • Build and maintaining automated multi-channel journeys, for multiple customer segments, using SQL, Automation Studio and Journey Builder logic
    • Conduct A/B testing to optimise conversion rates and other important metrics
    • Create, deploy and maintain landing pages for customer promotions
    • Manage various testing programme designed to optimise and improve campaigns and triggered journeys
    • Campaign reporting – and identifying insights in the performance data to make improvements to campaigns and journeys.

    The successful candidate will develop technical, data and CRM skills making it a fantastic opportunity for someone focused on a career in marketing automation.

    The CRM exec will also have responsibility for the CRM team's administrative duties, including the set up of customer promotions.

    You will be a constant role model for the Sykes values, and ensure they become a way of working for the whole team giving every customer (internal and external) a 'World Class Customer Experience'.

    Your role includes identifying, sharing and spreading best practise throughout the business, and demonstrating excellent teamwork.
    You will ensure that all decisions are based on the achievement of the Company Strategic Pillars.

    Note:
    This Role Profile reflects the present requirements of the post.

    As duties and responsibilities change and develop the role profile will be reviewed and be subject to amendment in consultation with the post-holder.

    #J-18808-Ljbffr
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