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    Marketing Communications Manager - London, United Kingdom - Smiths Detection

    Smiths Detection
    Smiths Detection London, United Kingdom

    6 days ago

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    Description
    Job Description

    We're looking for an experienced and highly motivated Marketing and Communications Specialist to join our team. This is a new role, which offers the opportunity for someone to create a real impact and help shape and deliver our marketing communications strategy for key verticals.

    If you are a strategic thinker with a passion for crafting compelling narratives that resonate with target audiences, thrive in a dynamic and truly global environment where your creativity can shine, then this role is for you.

    Responsibilities:

    • Works closely with the respective industry director(s), product managers and other key stakeholders to capture and convey the customer value proposition.
    • Develop messaging and market positioning that sets new products apart from others in the market; establishing unique value proposition and brand character.
    • In collaboration with product management, implement new product launches.
    • Drive creative development of segment multichannel campaigns, marketing collaterals and sales tools.
    • Lead thought leadership content development (white papers, insights, articles etc.) and trade media engagement.
    • Ensure marketing deliverables are consistent with brand standards, accurate, and integrated within the strategy across all marketing promotion teams.
    • Collaborate with appropriate technology, product managers, subject matter experts and other relevant stakeholders to ensure that accurate information is approved and presented.
    • Manage industry specific events and speaking slots.
    • Collaborate with the Regional marketing teams to create successful segment-specific marketing campaigns that contribute to pipeline growth.
    • Assess market needs and opportunities, obtains insights on customer usage, and identify and analyse industry trends.
    • Monitor and manage expenditures within allotted budget.
    • Support the wider Marketing Communications function as required.

    Technical Knowledge, Skills and Abilities:

    • Bachelor's degree in marketing, business management, communications or relevant field.
    • A minimum of 5 years' experience in a similar position.
    • Excellent copy writing and presentation skills.
    • Global mindset with proven experience in professional marketing communications within the Tech Industry or at least B2B business.
    • Matrix management experience working virtually in diverse teams.
    • Advanced content marketing strategy proficiency.
    • Experience in events organisation (trade shows, virtual events)
    • Experience in lead generation and nurturing techniques.
    • Advanced knowledge of Marketing automation.
    • Experience in performance marketing and analysis of KPIs
    • Advanced stakeholder management, communication and people skills.
    • Overall, good programme, project and time management skills – highly organised and detailed orientated.

    Key Internal and External Relationships:

    • Regional and global marketing and communications teams
    • Key Marketing stakeholders (Global Industry Directors, Global Training and Digital Markets Directors)
    • Digital and design agencies

    Diversity & Inclusion

    We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity. We have several employee-led Employee Resources Groups (, Black Employees Network, Veterans, Pride Network) providing support, enhancing career development, and contributing to personal development in the work environment and beyond.

    At no time during the hiring process will Smiths Detection, Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career's website )or LinkedIn.

    #Smiths

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