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Royal Tunbridge Wells

    Performance Marketing Manager - Royal Tunbridge Wells, United Kingdom - AXA Group

    AXA Group
    AXA Group Royal Tunbridge Wells, United Kingdom

    1 week ago

    Default job background
    Full time
    Description

    It's an exciting time to join the Marketing team here at AXA Global Healthcare, as we have a new role created as a Performance Marketing Manager to drive the development and effective implementation of a lead generation plan, across the complete value chain for Individuals and SMEs direct.

    At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work part of your week away from home, with at least one day a week at our Tunbridge Wells office.

    What you'll be doing:

  • Manage and deliver a range of multi-channel and multi-lingual digital paid marketing campaigns to deliver leads targets for direct individual and SME clients (B2C and ABM lead gen marketing)
  • Put in place and manage a paid media remarketing activity to support renewal targets of direct individual and SME clients
  • Constantly optimise the performance of the lead gen activity as well as the sales funnel UX, for renewing customer journeys and quote and buy conversion rates. Lead the optimization of paid media spend to improve marketing effectiveness and ROAS
  • Define and optimise the paid media plan with the digital marketing agency, putting in place a robust A/B test plan to constantly test new channels and optimise existing activity. Roll out new digital paid channels such as Programmatic Display or Connected TV
  • You'll implement an affiliates strategy and testing new affiliate opportunities and lead the paid media activity and launch campaigns for key strategic and transformation initiatives
  • Manage the enhancements to the acquisition content on website, drive improvements to SEO performance, working with the web, content and copy teams
  • Lead brand awareness activity and deliver at least one digital brand campaign per year
  • You'll manage digital reporting, maintain performance reports and full lead gen funnel analysis, oversee roll out of GA4
  • Develop and manage a high performing team of performance marketing professionals, nurturing talent, addressing performance issues proactively and encouraging personal development
  • Be the main point of contact on a day-to-day basis for the digital marketing agency

    • Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we're able to effectively manage interest. Therefore, if you're interested in joining us at AXA, please don't hesitate to apply.

    Your Profile

    We know that some candidates may be discouraged from applying if they don't meet every requirement. If you're excited by this job and the prospect of working at AXA but you're not sure you tick every box, we'd still encourage you to apply.

    What we're looking for:

  • Lead generation marketing expertise for B2C (with SMEs/ABM experience a plus)
  • Proven track record in digital paid media channels with knowledge of SEO and organic channels
  • Track record in marketing effectiveness optimisation with ability to analyse data, track and report on marketing funnel performance on a regularly basis
  • Excellent written and verbal communication skills including copywriting for ads
  • Expertise in using Google Analytics (GA4 a plus)
  • Marketing agency management experience
  • Budget management experience
  • Team management experience
  • Highly organised with strong appreciation for project management principles
  • Experience of working in a dynamic and agile environment, delivering work at pace, yet within strict compliance guidelines
  • Experience of French language would be desirable but not essential

    • As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

    About AXA

    With a presence in over 60 countries, and 165,000 employees serving the needs of 107 million customers, AXA is big.

    But never too big to care for every single person who works here. So when you join us, we promise to put our collective might behind you and your career.

    You'll work in an open and supportive environment where you'll be developed, challenged and encouraged to move around to achieve even bigger and better things – nationally and internationally. You'll learn directly from senior leaders, from the best in our business. And you'll enjoy real responsibility, really early on.

    Every large company today talks about supporting diversity and inclusion. But at AXA, these values form an integral part of everything we do. For us, it's about bringing together the best talent, helping people to realise their full potential by being 100% themselves at work and delivering outstanding service to everyone – regardless of difference.

    About the Entity

    Proud to be part of the AXA Group, AXA – Global Healthcare specialise in supporting the healthcare needs of globally mobile citizens, around the world. From a routine medical checkup to a lengthy hospital stay, individuals and businesses have relied on the global support and protection we offer, for more than 55 years. Today, we support members living in more than 200 countries from our global hubs in the UK, Europe, Asia, India, USA and Middle East.

    What We Offer

    At AXA UK, we're appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:

  • Competitive annual salary of up to £45,000
  • Annual company & performance-based bonus
  • Contributory pension scheme (up to 12% employer contributions)
  • Life Assurance (up to 10 x annual salary)
  • 28 days annual leave plus Bank Holidays
  • Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
  • AXA employee discounts
  • Gym benefits

    • #LI-Hybrid

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