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    Content Manager - Burnley, United Kingdom - Panaz Group/ Chase Erwin Ltd / ESF Ltd.

    Panaz Group/ Chase Erwin Ltd / ESF Ltd.
    Panaz Group/ Chase Erwin Ltd / ESF Ltd. Burnley, United Kingdom

    1 week ago

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    Description

    Panaz is an awardwinning market marketleadingdesigner and supplier of textiles for hospitality healthcare andworkspace customers (B2B).For this exciting new role we are lookingfor a technically experienced yet creative marketing executive tojoin our growing business.

    The rolewill involve:

    • Managingand producinga content library of highquality inspiring contentsuitable for broadcast across online and offlinechannels.
    • Collaboratingwith the wider marketingteam content ownership includes written (brochures and websites)verbal (scripted call holding) and digital(video).
    • Creating content that addressescustomer needs and pain points adds value and is relatable (usingvalue proposition marketingtechniques).
    • Supporting product launches withimpactful and engaging content.
    • Ensuringconsistency of messaging across all channels and mediaappropriateness.
    • Creating and implementingyourown social media plans including content development roadmap andbroadcast schedule.
    • Growing Panazs reach onsocial media channels and crafting emails that increase open ratesand clickthroughs.
    • Customer segmentationtechniques via HubSpot.
    • Supporting the WebsiteDeveloper on web content strategies and SEOcampaigns.
    • Supporting and advising the GraphicDesign team on copywriting.
    • Collaborating withthe Customer Advisors to ensure the tone of voice is in line withmarketing standards including scripted messaging and automatedcustomer service emails.
    • Using HubSpot tosupport refinement continuous improvement andanalytics.

    To besuccessful in this role you will need todemonstrate

    • Provensuccess of using value proposition marketing and customersegmentation to increase levels ofengagement
    • Copywriting expertise
    • Indepth knowledge of current and emergingtechnologies and marketing techniques and their applicationstrengths weaknesses opportunities and threats.

    You also need tobe

    • A greatcommunicator/storyteller.
    • Initiative andability to problem solve.
    • Competent withMicrosoft CRM and Social Media.
    • Preferablydegree educated (English Language English Literature CreativeWriting etc).
    • Extensive experience within aMarketingenvironment.

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