Director of Pricing and Packaging - London, United Kingdom - Contentsquare

Description

Contentsquare is a global digital experience analytics company empowering the brands you interact with every day to build better online experiences for all. Since our founding in France in 2012, we have grown to be a truly global and distributed team – known as the CSquad – representing more than 72 nationalities across the world.

In 2022, we raised $600M in Series F funding, and we were also recognized as a certified Great Place to Work in France, Germany, Israel, US and UK. In November 2023, we acquired Heap, our largest acquisition to date, strengthening our analytics platform to provide a 360 view of users' digital experience.

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By merging 3 companies (Contentsquare, Hotjar and Heap) we're going to have 3-4 product lines, each product line with 4 product plans from free to business. The complexity, scale, and the fact that we need to be constantly working on pricing and packaging requires dedicated focus.

Pricing & Packaging also spans more than just how we sell our price and package our products, but it also involves supporting other business models such as licensing deals, partnership agreements, product suite strategy, ecosystem and platform business models, etc.

To ensure competitiveness and increase fair value exchange we are expecting to continuously experiment and iterate on our pricing and packaging strategy with making changes every 6-9 months to meet market needs. To facilitate this requirement, we need to invest in strengthening thestrategy, market research and analysis, challenging the status quo and align teams across the business. This role is expected to own this while collaborating closely with the respective Product teams who are driving the experimentation and execution of the pricing & packaging strategy.

• Develop and execute comprehensive pricing strategies to optimize revenue and profitability.
• Collaborate closely with the Pricing & Packaging Product lead to drive business results through implementation of pricing & packaging strategies.
• Collaborate with cross-functional teams, including product management, sales, and finance, to gather insights and align pricing with overall business objectives.
• Conduct market research and competitive analysis to stay informed about industry trends and pricing benchmarks.
• Manage and align the design and implementation of innovative and competitive packaging solutions for our SaaS products across the respective product teams and key stakeholders.
• Facilitate the business with insights and analysis regarding the pricing strategy to support shaping initiatives and experiments.
• Analyze customer behavior, usage patterns, and feedback to make data-driven pricing decisions.
• Work closely with the product marketing team to ensure alignment between product positioning, messaging, and pricing strategies.
• Monitor and evaluate the performance of existing pricing models and make recommendations for adjustments as needed.
• Collaborate with sales teams to develop pricing proposals and provide guidance on negotiation strategies for the Mid Market and Enterprise segment.
• Stay abreast of industry regulations and compliance requirements that may impact pricing and packaging decisions.

• Experience in pricing strategy and packaging within the SaaS industry, including cost profiling of new products and features.
• Experience in developing pricing and packaging strategies that enable repeatable enterprise new customer acquisition, as well as revenue expansion.
• Experience and track record of leading complex and high risk pricing projects with contributing cross-functional teams.
• Experience with alternative business models, in particular platform and ecosystem business models.
• Proven track record of developing and implementing successful pricing strategies that have positively impacted revenue growth.
• Strong analytical skills and the ability to interpret complex data to make informed pricing decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Knowledge of SaaS market dynamics, competitive landscape, and industry best practices.
• Familiarity with pricing tools and analytics platforms.
• Strategic thinker with a results-oriented mindset.

Why you should join Contentsquare:

We're humans first. We hire dedicated people and provide them with the trust, resources and flexibility to get the job done

We invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits

We are a fast-growing company with a track record of success over the past 12 years, yet we operate with the agility of a startup. That means a huge chance to create an immediate and lasting impact

Our clients, partners and investors love our industry-leading product

To keep our employees happy and engaged, we are always assessing the benefits/perks we offer to ensure we are competitive. Here are a few we want to highlight:

Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year

Work flexibility: hybrid and remote work policies

Generous paid time-off policy (every location is different)

Immediate eligibility for birthing and non-birthing parental leave

Wellbeing and Home Office allowances

A Culture Crew in every country to coordinate regular outings such as game nights, movie nights, and happy hours

Every full-time employee receives stock options, allowing them to share in the company's success

We offer many benefits in various countries -- ask your recruiter for more information

We are a 2024Circle Back Initiative Employer – we commit to responding to every applicant

Contentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

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