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    Programmatic AV Executive - London, United Kingdom - Omnicom Media Group UK

    Omnicom Media Group UK
    Omnicom Media Group UK London, United Kingdom

    6 days ago

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    Description


    Introduction to OMG ProgrammaticOMG Programmatic are a specialist division that works with many of the biggest advertisers in the UK to plan, evaluate and use programmatic technology to deliver best in class digital campaigns.

    By focusing on developing our technology stack, creating exclusive inventory partnerships, deploying advanced analytics and having a truly excellent collaborative culture; OMG Programmatic UK are one of the largest and most successful teams in Europe.

    This role is within the dedicated Audio and Video (AV) activation team which consists of 20 experts who work to plan and buy programmatic campaigns across online video, broadcast video, CTV, YouTube and digital audio media.

    The team operate campaigns across a variety of Demand Side Platforms (DSPs) and different verticals of client industries ranging from entertainment, to FMCG, to automotive, to finance, to retail, and more.

    Introduction to the roleThis role provides the opportunity to work on some of the UK's leading telecommunication brands, to drive best practice for video and audio programmatic buying.

    You will be responsible for overseeing the delivery and performance of campaigns, as well as developing best practice, recommending ways to drive growth within channels and driving innovation through testing.

    As an AV Buyer, you will be Working with the client and planning team at MGOMD to define AV programmatic strategy and recommend ways to use programmatic platforms to deliver against business objectives Working closely with Google and other technology partners to keep abreast of latest developments on the platform, secure new testing opportunities for your client, and help to deliver a roadmap of innovation in audio and video formats Build and foster relationships with key publishers to plan and secure inventory for your campaigns Getting into the depths of programmatic bidding and buying mechanics to deliver campaigns in the most cost-efficient mannerOptimising campaigns based on key performance metrics working with a range of different KPIs based on both brand and performance campaigns You will have the opportunity to develop your activation skills to test new formats, platforms, bidding tactics and methods of buying.

    You will also get to use and help develop OMG proprietary products to help shape development, build new tools with our engineers, and feed into roadmaps with leading technologies and inventory partners.

    You will be supported by a Manager and Director in the team who will help and guide you with your campaigns to ensure performance and delivery goals are met; as well as supporting you in your own training and development programme.

    This is an exciting time to join the OMG UK Programmatic team as the world of audio and video is evolving rapidly with growth in investment seen across both channels; new and more engaging formats coming to market; and new publisher offerings that are adapting with evolutions in media consumption.

    The role presents strong career progression opportunities as we look to expand and evolve within the digital marketing landscape.

    What we are looking forYou should have a passion for digital media and have existing experience of using platforms for buying paid media campaigns.

    Ideally you will have hands on experience with DSPs though we can also upskill people from biddable / paid social backgrounds too.

    Communication skills, and the ability to prioritise tasks across multiple projects to meet deadlines is important as you will be responsible for ensuring your campaigns deliver their goals.

    You should be excited to try new things, learn new technology and understand key developments within the digital AV market.

    You should be passionate about helping both leading advertiser brands deliver their AV campaigns as well as helping leading publishers and technology to shape their products.

    DE&IOur vision is to be an agency group where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging.

    We are committed to providing a truly inclusive environment that reflects Real Britain and the cities where we are based, where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented.

    Be Your BestWe want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best.

    Please discuss any specific requirements with your dedicated Talent Attraction team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.

    We will process your personal data in accordance with our Recruitment Privacy Notice which is available on
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