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    Product Marketing Manager - Belfast, United Kingdom - Rapid7

    Rapid7
    Rapid7 Belfast, United Kingdom

    6 days ago

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    Description

    As a Product Marketing Manager of Commercialization and Monetization, you will support Rapid7 in delivering innovative and customer-driven commercial offers that support our growing portfolio. You will deep-dive into performance metrics and use those to inform our current strategies. Additionally, you will deeply understand our customer challenges and champion them internally, as well as help deliver initiatives that drive awareness and growth in the business.

    About the Team

    Rapid7 is seeking a highly collaborative and customer-centric Product Marketing Manager for our Commercialization & Monetization business. This role is a key function of our product marketing team- bringing together a strategic mindset based in quantitative analysis and customer and market research deeply rooted in our customer outcomes.

    About the Role

    The Product Marketing Manager, Commercialization & Monetization, will play a critical role in shaping the pricing strategies and packaging offers for our solutions and services. Leading with an analytical mindset and coupled with deep customer insights - this role will collaborate with cross-functional teams including product marketing, product management, partners and channel, sales, finance, IT, and platform to define and executive pricing and packaging initiatives. A data-driven mindset, strategic thinking, and ability to understand customer needs will be crucial to succeed in this role.

    In this role, you will:

  • Lead with a customer-driven mindset driven by understanding of our customer segmentation and ideal customer profile including our customers' needs, pain points, and motivations
  • Lead key analyses such as modeling predicted behavior and measuring current performance
  • Share recommendations based on insights from metrics and customer insights
  • Develop pricing and packaging strategies through effective partnership with cross-functional teams such as product marketing, product management, go-to-customer teams, etc.
  • Continuously monitor market dynamics, customer preferences and industry trends to adapt pricing strategies appropriately
  • Collaborate cross-functionally to ensure pricing and packaging strategies align with go to customer roadmaps and business objectives

    • The skills you'll bring include:

  • Customer-centric mindset: Deep understanding of our customer base including our customers needs, preferences, and behaviors to develop pricing and packaging strategies rooted in our customer.
  • Strong analytical skills: Ability to leverage data and market insights and partner with technical stakeholders to create models, analyze pricing trends, and competitive dynamics to inform pricing strategies
  • Strategic thinking: Capacity to develop long-term pricing strategies aligned with business goals and market trends
  • Collaboration: Ability to work effectively with cross-functional teams including technical and non-technical stakeholders to align on pricing and packaging strategies with overall business objectives
  • Problem solving abilities: High aptitude for identifying pricing challenges, developing creative customer-centric solutions, and adapting strategies to meet changing market needs
  • Continuous learning: Commitment to staying up to date on industry trends, emerging pricing strategies, and market dynamics to drive continuous improvement in pricing and packaging practices
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