- Develop and facilitate the implementation of our SEO strategy in EMEA, recognising market specific nuances
- Carry out in-depth, localised keyword research and competitor analysis to identify opportunities for target key terms
- Optimise on-page SEO, including optimising website content, meta tags, headers and internal linking structure
- Write and/or brief relevant copy for new pages to improve organic visibility and drive a consistent and effective content offering
- Ongoing technical maintenance of websites, running regular crawls and identifying housekeeping issues or challenges, fixing or escalating as necessary
- Monitor and analyse SEO performance metrics using tools like SEMrush and Google Analytics, providing regular reports and recommendations for improvement
- Liaise with agencies to ensure the smooth running of SEO campaigns
- Collaborate cross functionally to ensure SEO is at the heart of content creation and CRO optimisation
- Work alongside the Performance Marketing team to support the Paid Media leads in maximising cross-channel budget efficiencies
- Stay up to date with search engine algorithm changes and adapt strategies accordingly to maintain or improve rankings
- Advocate SEO best practices and the benefits of SEO to the wider team
- 2+ years in an SEO role covering technical, on-page and content
- Additional language skills are desirable (German or French preferred)
- Excellent understanding of key SEO principles
- Experience performing SEO audits to define tactics
- Experience with industry-standard tools such as SEMrush, Google Search Console, Google Analytics, Google Ads Keyword Planner, PageSpeed Insights, Screaming Frog and more
- Ability to manage and prioritise multiple projects, with strong organisational skills
- Proficiency in HTML, CSS, and content management systems (CMS)
- Excellent written and verbal communication skills
- The ability to remain calm under pressure and deliver quality work within tight deadlines
- A natural curiosity to think outside of the box and problem-solving skills
- A passion for staying updated with industry trends and best practices
- Certifications such as Google Analytics or Google Ads are a plus
- Lead us to be "RARELY SATISFIED"
- Make things better each day; "PROGRESS OVER PERFECTION"
- Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE"
- Deliver something great; "WINNING IS A TEAM SPORT"
- Be clear and honest, "COMMUNICATING FOR IMPACT" Explore SharkNinja on our social channels: SharkNinja's Candidate Privacy Notice can be found here:
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SEO Executive - Leeds, United Kingdom - SharkNinja
Description
Our purpose is to positively impact people's lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
SEO Executive (EMEA)
Leeds (Thorpe Park, LS15/ Hybrid)
SharkNinja is the company behind the hugely successful Shark and Ninja brands. Our mission is to delight our consumers with innovative products, and to positively impact people's lives every day in every home around the world We are seeking a highly motivated and commercially minded SEO Executive who can support the day-to-day delivery of the channel, with a focus on increasing quality of traffic and revenue.
Reporting to the Senior Global SEO Manager, the SEO Executive will work within our fast-paced eCommerce team to help improve organic performance for the Shark and Ninja websites across the UK and International markets (EMEA).
Duties will include implementing tactics in line with SharkNinja's SEO strategy, and contributing to our roadmap by analysing, evaluating & seeking opportunities, scalable website improvements and quick wins.
Here are some of the exciting things you'll do:
Some of what we're looking for
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At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSETWe do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at