Global Marketing Manager - Weybridge, United Kingdom - Haleon

Description

Hello . We're Haleon . A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne , Panadol , Advil , Voltaren , Theraflu , Otrivin , Centrum and Aquafresh – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

We have a new role for a Global Marketing Manager (Aquafresh) on a full-time permanent basis.

Aquafresh is one of the world's leading toothpaste brands. A household name for many consumers, the brand has a long and rich history in oral health innovation and category development. It has broad portfolio, including toothpaste, mouthwash and toothbrushes and a large geographic footprint, being sold in > 50 countries across the world. The challenge for the brand is to remain relevant and appealing to the modern-day consumer, in the face of intense competition from Colgate & Oral B and the rise of therapeutic oral specialists.

About The Role

This is an exciting role within the Aquafresh Category brand team – as the Global Marketing Manager (Aquafresh) you will lead key workstreams across Adult toothpaste and mouthwash, which have been identified as strategic growth pillars to help deliver our brand ambition. This role provides an excellent exposure to all elements of the marketing mix from concept creation, innovation project management, communications development and market/stakeholder alignment. The successful candidate must therefore be able to demonstrate a high level of impact, both in personal style and through business results. They will be operating within a close-knit team that operates with agility and a strong entrepreneurial approach – so high candidate is expected to operate with a high level of autonomy and drive.

Global roles are highly multi-cultural in nature and the successful candidate will also need to inspire and engage with multi-functional teams across the globe, adapting their approach to reflect cultural, capability & language diversity.

Key Responsibilities

The key responsibilities for this critical role within the Aquafresh team are to own and deliver major initiatives to drive the penetration of the brands whitening portfolio and identify and exploit tactical opportunities for growth, whilst being the primary accountable lead (PAL) for a number of key innovation projects.

This will involve the following

The Global Marketing Manager will specifically be responsible for:

Optimising the strategy and activation plans to accelerate the penetration of the Aquafresh's Whitening portfolio. This will include being PAL for the brand's biggest 2025 NPD and the development of the associate comms/shopper/FCP toolkit. The candidate will also lead the development and alignment of the long-term innovation requirements for our kids portfolio.

PAL for the relaunch of the brands' core business, identifying consumer need gaps, leading claims and concept development. The candidate would also manage product development, communication and toolkit development for this important relaunch.

Work with GMD to create a model to enable markets of all sizes to maintain overall brand health whilst at the same time establishing and maintaining NPD. Develop and execute learning plot and develop a best practice playbook to inform country media strategy.

Own the brand's mouthwash pillar, ensuring implementation of pack change and identification of further growth opportunities via geo expansion.

Drive activation in selected markets (DACH, GBI, SA, RU) providing direction and support to accelerate the growth/maintain share and identifying distinct toolkit needs to feed into Global development.

Experience/ Qualifications

Desired skills:

When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.