- Designing and executing an ABM strategy that aligns with business goals, focusing on key accounts and verticals.
- Leading regional ABM pods to develop strategies that enhance customer awareness of company and its performance-driven management methodology, increase their engagement and drive expansion opportunities.
- Building and maintaining relationships with key stakeholders within target accounts, Collaborating with the content team to develop ABM-specific materials such as case studies, whitepapers, and videos that speak directly to the needs and pain points of target accounts.
- Collaborating with the Marcom team to develop account-specific PR & events programmes, organising tailored events and workshops to increase brand visibility and engagement.
- Collaborating with product marketing to increase product and feature adoption with a strong focus on education and value-added content creation
- Collaborating with the growth team to Initiate, execute and optimise targeted marketing campaigns tailored to specific accounts, ensuring messaging resonates with key stakeholders and decisionmakers.
- Utilising CRM and marketing automation tools to track campaign performance, measure ROI, and glean insights for continuous improvement.
- 3+ years of experience in ABM, B2B marketing, or a similar role, preferably within the SaaS
- Proven track record of developing and executing successful ABM campaigns.
- Exceptional project management skills.
- An analytical mindset
- Excellent communication and collaboration skills, with the ability to work effectively across teams and with external partners.
- Creative thinker with a customer-centric mindset, adept at creating personalized marketing experiences.
- Ability to manage multiple projects simultaneously, prioritizing tasks to meet deadlines and achieve goals.
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ABM and Customer Marketing Manager - London Area, United Kingdom - ITR Partners
Description
We are working with an award winning tech company who are leaders in it's industry, the SaaS technology leverages AI and computer vision to modernised traditional project management methods. The platform automatically generates accurate, unbiased data and actionable metrics crucial for decision making. Enhancing visibility and control for teams, they have set new standards for efficiency and productivity, effectively minimizing delays and ensuring projects are completed on time and within budget.
With a new CMO onboard we are expanding the team and looking for a Marketing Content Lead to join the growing team. Currently at Series C and has expanded across 3 continents there is no better time to join.
ABM & Customer Marketing Manager
Key Responsibilities:
Qualifications:
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