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Redditch

    Marketing Insights - Redditch, Worcestershire, United Kingdom - Atom Recruitment Ltd

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    Description
    Our Client is a fast-growing innovative speciality Chemical Distribution and Manufacturing company. They are now seeking a Marketing Insights & Communication Manager. This position will be office based in Redditch, Worcestershire with the opportunity of hybrid working. (Three Days in the office and two days working at home). The position is a full-time permanent role.
    Responsible for the marketing function and overall corporate image and the image of the individual divisions thereof.

    To cover creation and implementation of all elements of strategy and planning that enhances brand equity and assists the company and its divisions in achieving its objectives.

    To plan, develop, implement and measure marketing, communications and public relations activities, both external and internal, delivering measurable projects and campaigns on time, within budget and to a consistently high quality.

    To ensure any relevant training is undertaken to keep up to date and continue to optimise the company's marketing expertise and knowledge to support the strategy.

    To develop and periodically update marketing strategy tightly aligned with the Vision, Mission and Strategy of the company and the divisions.

    To utilise the marketing strategy to create and implement a marketing plan
    To develop and manage, in conjunction with Division Managers, an integrated digital marketing plan to support the promotion of each division
    To co-ordinate the development of the company website and those of the Divisions in line with brand guidelines and sales strategy requirements
    To run effective marketing campaigns which deliver key messages, USPs and brand collateral to the target channels and industry sectors
    To manage all third party event attendance from conception through to delivery in line with sales strategy priorities
    To produce and keep up-to-date a clear set of brand and style guidelines
    To ensure your knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources
    To freely share knowledge, insight, best practice and ideas relevant to the promotion and marketing of the business
    To develop and manage the agency's use of marketing software and its integration with the CRM system
    To design and implement best-in-class tracking of all web activity and leads
    Communication

    To work collaboratively with a diverse staff team to create and manage cross-organisational, integrated marketing strategies
    To work with the MD and Divisions to design a marketing framework
    Educated to degree level in English, Media Studies, Marketing, Communications Studies, Journalism, or an equivalent specialism
    Strong marketing experience
    Proven success in writing professional web and marketing copy, with the ability to produce compelling and optimised copy while maintaining brand messaging, persuasiveness, and readability
    Creative thinker with proven campaign experience
    Excellent communications skills, with a solid knowledge of English grammar and the ability to present ideas concisely, both verbally and in writing
    Analytical, with the ability to interpret information, news, data and research quickly –and distil the most important/relevant information to inform unique and innovative new content and creation ideas
    Blogging experience within the digital sector and excellent working knowledge of major social media channels
    An excellent understanding of the requirements to ensure SEO.

    Proactive and highly organised, with strong time management and planning skills, meticulous attention to detail and a proven ability to multi-task.

    Excellent communication skills

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