- Develop high impact marketing and sales enablement collaterals panel of product marketing documents and tools to support Application and Sales divisions in understanding and adopting new and updated Services.
- Responsible for maintaining technical deliverables (product and system spec sheets,..)
- Promote Services at marketing events, trade shows, virtual product launches... Conduct public presentations of Services uses and benefits to users at conferences, tradeshows and digital media.
- Provide guidance and support for the global team. Interact with the company's Sales, Applications Design and Marketing teams and become an internal conduit for both Services information dissemination and intake.
- Develop advocacy with sales, end-user and decision-makers by articulating features, benefits, and overlying the value proposition of L-Acoustics Services.
- Proofreading and support of technical information and Services advertising communications (press review, social networks, website,..).
- Act as the Services expert and remain current with technology advancement.
- Develop and maintain relationships with expert users of Services to gather feedback, with the goal to improve our Services.
- Minimum 3 years of experience as a product/services manager or expert, ideally in the pro audio industry
- Ability to write technical-sales documents and presentations, articulating product and technology features and benefits
- Ambassador mindset, ability to act as technical authority for products and technologies during virtual or physical events in professional English
- Deep knowledge of professional sound industry, technologies & workflows.
- Knowledge of the pro audio industry market requirements and state of the art technologies
- Project management skills for creating and managing launch assets and timeline
- Working knowledge of Agile Project Management, SCRUM Methods
- Ability to work collaboratively and transversally with other divisions and teams
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Product & Technology Marketing Engineer, Services - London, United Kingdom - L-ACOUSTICS Ltd
Description
About L-Acoustics:
L‐Acoustics is the world leader in premium professional sound systems for live and fixed installed applications. From world-class artists, to major music festivals in every genre, to opening and closing ceremonies of sports events, we are the trusted choice of event professionals who require extreme reliability and fidelity show after show.
Designed & manufactured in Europe, available in 80 countries globally, L‐Acoustics employs over 800 people worldwide with 25% of team resources devoted to R&D and application. Our products are designed and manufactured according to the highest professional standards which we, as an industry leader, continue to define and elevate.
Job Summary:
The Product & Technology Marketing Engineer works with key stakeholders across all functional disciplines to build and bring to market the next Product/ Service's generation by supporting innovation and executing Product Management initiatives across the company. Part of the Services team, this role plays a critical part in bringing our Services to market, in collaboration with the Research & Development, Marketing and Communication teams from the early stage of product development.
The job is to represent the voice of the customer before, during and after launch of our Services. It will clearly articulate the value in a way that is understandable to the market and help to drive its adoption. This role requires strong personal drive, exemplary communication skills, the capacity to stay well organized, and the ability to positively and professionally represent the premium L-Acoustics brand in the market to all of our customers.
Main responsibilities:
What you'll need to succeed:
This position is based in the UK, and includes about 30% of business travelling, internationally.