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    Director of Product Marketing - London, United Kingdom - Faculty

    Faculty
    Faculty London, United Kingdom

    Found in: Talent UK C2 - 1 day ago

    Default job background
    Full time
    Description

    About the role

    Faculty is at an exciting moment in our development as a business. We are launching Frontier; a market leading decision intelligence product, to enhance our more established consulting practice. Frontier is using cutting edge artificial intelligence to build out an intelligence layer for organisations to enable them to make better decisions faster.

    As our first Director of Product Marketing, you will have the exciting opportunity to build the Product Marketing function working cross-functionally with Sales, Product, Design, and Delivery. This role is particularly strategic as it will help define and drive the success of the product in a nascent market at the forefront of AI.

    What you'll be doing

  • Develop and own product positioning that differentiates Frontier from others in the market in an emerging, ambiguous and fast-moving environment
  • Drive commercial success by developing compelling product narratives
  • Maintain and elevate competitive intelligence
  • Create engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks, to educate the sales team and the market about our core technical value offerings
  • Drive thought leadership content to establish Frontier as an industry-defining leader
  • Gain insight into customer use of current products, untapped opportunities and buyer personas
  • Provide input into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings
  • Measure and optimise the buyer journey as it relates to product feature adoption and usage
  • Collaborate closely with cross-functional teams, including product management, design, engineering, and marketing, to ensure successful product launches with a clear and cohesive marketing plan
  • Define the marketing team's strategy, manage the marketing team's budget, hiring and OKRs

    • Who we're looking for

  • Extensive experience in product marketing and related marketing functions in the software industry
  • Experience with enterprise Software-as-a-Service offerings
  • Experience supporting an integrated GTM motion that includes sales, channel and services partners, strategic alliances and technology ecosystems
  • Ability to use insights, data, and statistical analyses to drive marketing decisions
  • Experience working in cross-functional teams and performing in a fast-moving startup environment
  • Strong leadership skills with the ability to influence and collaborate optimally at all levels of the organisation
  • Excellent written and verbal communication skills, with the ability to explain and translate complex technology concepts into simple and intuitive communications, as well as to create compelling narratives and effectively present ideas
  • Be a hands-on doer actively engaging in tasks, and driving results through practical involvement
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