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    Senior Analyst - London, United Kingdom - Group M Worldwide Inc.

    Group M Worldwide Inc.
    Group M Worldwide Inc. London, United Kingdom

    2 weeks ago

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    Description
    EssenceMediacom's Analytics & Insight team houses all of the data, effectiveness and insight specialists within EssenceMediacom.

    The team has one purpose – to ensure that every media planning decision is fuelled by the best data and insights available.

    Our Analytics & Insight team is crucial for our client's success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and innovation.

    An integral part of Analytics & Insight is our Data Science & Modelling team which specialises in marketing analytics.

    The Data Science & Modelling team is committed to building connections along clients' business journey to ensure they can make the right decisions to optimise their business performance.

    Our areas of expertise span market mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few.

    Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are realistic, relevant and above all actionable.

    We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field.

    We're looking for a Senior Analyst to join our Data Science and Modelling team and help deliver marketing analytics projects for some of our UK and global clients.

    As the Senior Analyst you will work across all areas of an econometric projects - mostly focussing on Market Mix Modelling.

    This will involve the initial project design and set up, managing the data collection, the modelling work, identifying key insights and writing the presentation debrief.

    You will have the opportunity to working closely with clients and various account groups within the agency, helping to action our findings.

    You'll be part of the Data Science and Modelling team, a team of 50+ working closely with media teams across the agency to provide actionable solutions and accountability to support key business decisions and increase marketing effectiveness for our clients.

    You will benefit from our extensive training programme, covering the range of analytical tools and techniques.
    Been fully immersed in the team's analytics approaches, developed a good working relationship with and started work on your first client project

    Been a key member of the team completing a full client project, gaining experience end-to-end, from Data Processing to Client Presentation

    Taken on increasing ownership of different project elements , actively participating in ongoing improvements of processes and workflows

    Processing of data to be used in analysis
    Identify important trends in the data used and suggesting hypotheses of impacts
    Advanced Excel and Power Point user
    Advanced Eviews or other statistical software package user
    Knowledge of programming language (e.g. R, Python)

    About EssenceMediacom We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture.

    Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.

    EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

    EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry.

    Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life.

    EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all.

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