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    Associate Market Manager - London, United Kingdom - Informa Tech

    Informa Tech
    Informa Tech London, United Kingdom

    3 weeks ago

    Default job background
    Description
    London Tech Week is the UK's leading tech event and is growing fast.

    It's supported by the UK government, the Mayor of London and brings together trailblazing entrepreneurs, leading investors and major corporates to create the future of technology.

    Our purpose is to showcase and amplify the power of tech to enrich every aspect of our lives.

    Our content features big-hitting speakers – from the UK Prime Minister to the CEOs of tech giants to visionary innovators.

    Our expo floor brings tech to life and enables attendees to make connections which deliver lasting value.

    We have ambitious growth plans and we are looking for dynamic and talented people to help us put these into action.

    As an Associate Marketing Manager, you will be responsible for creating and executing innovative audience campaigns.

    You'll need to love coming up with creative ideas to engage prospective customers and using data to create successful, insight-led digital campaigns.

    You will enjoy collaborating with content teams and your marketing peers to create compelling messaging and eye-catching design across all channels.

    Come up with top of funnel tactics and content ideas to attract new audience prospects to engage with our brands
    Develop, in consultation with stakeholders, integrated audience marketing campaign strategies and activity plans that use channels effectively for different personas, and that will achieve commercial objectives
    Drive prospects to our event websites and through the buying cycle from awareness to ticket purchase as well as free visitor sign ups
    Measure and report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes
    Ability to quickly identify key insights which can be used to help the brand and business evolve
    Marketing experience across search, display, social and email channels
    Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey
    We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.

    We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or protected veteran status, citizenship, or other protected characteristics under federal, state, or local law.

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