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    Healthcare manager, brand manager - Reading, Berkshire, United Kingdom - CHASE

    CHASE
    CHASE Reading, Berkshire, United Kingdom

    3 days ago

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    Description
    Brand Manager - Respiratory - Berkshire
    Our client is an innovation led transnational pharmaceutical company producing a wide range of generic and branded formulations. The behaviour of their leadership team and people has created an environment where entrepreneurship and innovation thrive.

    As part of their continued expansion in the UK, they are now seeking a talented Brand Manager to work with their new Respiratory product.

    As well as traditional Brand Management, you will also support the commercial team by providing regular and ad hoc analysis of market trends and dynamics, competitors, new entries and pricing.

    Drive marketing and digital excellence through a customer centric approach
    Enable an innovative and differentiated Multi channel mix and intelligent leverage of digital technology
    Accountable for building respiratory brand plan
    Support excellent tactical delivery of the UK, bringing innovative patient and customer centred thinking to the UK respiratory community
    Develop strategic communications and/or training materials for internal and external customers on current projects and tactics
    Measure value, impact, and return on investment of all brand campaigns
    Maintain an in-depth understanding of the local payer environment and their priorities to ensure tactics and brand strategies are aligned accordingly
    ABPI qualified with pharmaceutical industry experience in marketing/analyst roles with increasing responsibility, preferably as a Product/Brand Manager with product responsibility and strong expertise in brand promotional activities
    Good knowledge of the NHS landscape and pharmaceutical market, health policy trends and climate as well as regulations and codes of practices
    Results oriented and with excellent analytical, strategic, business planning, communication and decision making skills.
    A Highly Competitive Basic, Bonus and Benefits package will be offered.
    Please apply online or call CHASE on to find out more.
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