- Owner of the digital online customer buying journey
- (Paid) search strategy (SEO/SEA)
- Drive and optimise lead campaigns.
- Drive digital marketing Website & optimisation (leadership)
- Deliver ABM/Vertical MKT
- Performance analytics
- A - B testing and counter measure campaigns
- Marketing systems and process optimisation (ownership)
- Sharing responsibility for marketing lead generation into commercial opportunities and continuous improvement driving the sales funnels
- Corporate & brand communication
- Campaign creation: Look & feel in line with brand guidelines
- Drive digital marketing and website optimisation
- Master's degree or equivalent in Marketing, Public Relation, or a similar subject
- Previous experience in a similar position
- Knowledge of web design, analytics, social media software, and various marketing tools and methods.
- Digital Marketing
- Managing teams based on KPI's, experience with Daily/Visual Management and/or A3/Problem Solving is an advantage.
- Proven experience in global marketing campaign management in an international B2B environment.
- Proven experience in brand management
- Strong understanding of international markets, cultural differences, and regulatory considerations.
- Full understanding of brand strategies, brand value and positioning and how that interacts with day-to-day marketing.
- Experience working with and coordinating both digital marketers and creative teams (copy, design, photo/video).
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Global Digital and Communications Director - Dover, United Kingdom - Megger
Description
At Megger, we pride ourselves on our creativity, passion, and commitment to excellence. As we continue to grow, we are seeking a skilled and experienced Global Digital and Communications Director to lead and execute strategic marketing initiatives that will elevate our brand presence worldwide.
In this role you will be required to oversee both the creative and digital marketing teams across Megger, promoting products, services, including the brand itself, through various online channels and platforms. Reporting into the Vice President of Marketing Communications, this role will support Megger's goal on increasing brand awareness, driving traffic, engaging customers, and generating commercial funnel in the digital space. You will also lead the development and implementation of an agile/scrum framework to help teams deliver objectives.
Key Responsibilities:
Qualifications:
For more detailed information about the role, please see the documents available tab at the top of this advert.
Please can internal applicants ensure Line Managers are made aware of your interest/application.
Our Company
At Megger, our aim is to ensure everyone can live confidently and work safely, with the energies which power our world. We do this by designing and manufacturing safe, reliable, easy-to use portable electrical test equipment.
Our customers are at the heart of everything we do. This drives our innovation because we not only make it our business to understand what our customers really need but what it takes to be the partner who helps them perform at their best
As a global operator, Megger is strategically located in over 100 countries, employing in excess of 1,500 employees. We are backed by world-leading support and expertise in the delivery of our 360-degree Customer Service including - software, product, and tools design; onsite training; repairs; testing; and consultancy.
We are the one-stop shop, for electrical testing equipment and you can be part of it
Talk to us about Flexible working. Megger support flexible working for all employees and the right to request flexible working from day one of employment, with a limit of one request per 12-months.
Our Approach to Equality, Diversity and Inclusion
Our people are our strongest asset and the key determinant of our success, and we value a range of skillsets and perspectives. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute and encourage applications from candidates of all backgrounds and experiences. We work to provide equal opportunities and an inclusive work environment, where everyone is fairly treated in the application process and through their career at Megger.
Please note: We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
