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    Vice President Marketing - London, United Kingdom - Transferroom Limited

    Transferroom Limited
    Transferroom Limited London, United Kingdom

    4 days ago

    Default job background
    Description
    TransferRoom is a profitable B2B SaaS Marketplace on a mission to change the football transfer market for the better.

    We do this by empowering football clubs, agents and players to be successful in the transfer market by giving them real-time market intelligence and direct access to a global network of decision-makers.

    It's used by 700 clubs, including Man City, Liverpool and PSG, 400 agencies and 8000 professional players.

    With our cutting-edge technology and data-driven approach, we are poised for rapid growth in 2024 and expansion into new markets, such as Head Coaches.

    To help us achieve our ambitious goals, we are seeking a dynamic and experienced VP of Marketing.

    TransferRoom is looking for a VP of Marketing to own all aspects of marketing for the company and our go-to-market strategy.

    You will be managing a current team of 10 including Growth Marketing, Sales Enablement, Events, Product Marketing and Content/PR with the opportunity to expand the team further in 2024.


    Brand Building:
    Craft our brand story to drive awareness, interest and excitement about our offering

    Content creation:
    Produce high-quality customer-facing content for delivery across multiple mediums to ensure we are seen as the thought leader and trusted go to solution in this space
    Develop and implement a customer marketing strategy to increase customer retention, including churn reduction, upsell/cross-sell programs, and referral initiatives

    Sales Enablement:
    Collaborate with the sales team to provide impactful marketing collateral and initiatives to support outbound activity and improve funnel conversion and win rate

    Product marketing:
    be the voice of the customer working with product and sales to provide valuable customer insights, ensure messaging resonates with customers and support Product in launching new products and features

    Team Leadership:
    Lead, manage and grow a high-performing marketing team, to ensure successful execution of marketing initiatives to achieve business goals

    Cross-Functional Collaboration:
    Work closely with cross-functional teams, including product, sales, analytics, and customer success, to ensure alignment of marketing initiatives with company objectives and successful Go-to-Market execution
    Strong communicator and storyteller with a knack for creating compelling marketing campaigns
    An operational and performance-driven mindset who holds themselves and the marketing team to the highest standards
    Data-driven and strategically minded with the ability to analyze performance and make adjustments to drive impact
    Leadership experience at a senior level, including managing and leading marketing and cross-functional teams for successful outcomes
    Solid experience working closely with a sales team to generate a steady and growing flow of leads, opportunities supporting the sales team with assets and content to improve conversion rates
    Demonstrated ability to balance strategic planning with hands-on execution in a fast-paced, KPI-driven environment
    Experienced in developing brand positioning, value propositions and messaging that resonates with the customers
    25 days holiday plus bank holidays
    ~ We are a unique combination of a scale up with security; Employee assistance programme
    ~ Life insurance
    ~ A Pension plan via Nest
    ~ Extended Maternity and Paternity leave
    ~ A generous employee Referral Bonus scheme
    ~ Team building days and events
    ~ Cycle-to-work scheme and an annual travel season ticket loan
    ~'
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