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    Senior Marketing Manager - London, United Kingdom - Ocorian group

    Ocorian group
    Ocorian group London, United Kingdom

    2 weeks ago

    Default job background
    Description

    Fund services | Corporate | Capital markets | Private client | Regulatory & Compliance

    We help clients succeed by unlocking new value through expertise, trust and scale. We deliver solutions that solve complex challenges faced by asset managers, financial institutions, corporates, high net-worth individuals and family offices.

    With a curious mindset, we ask the right questions to get to the right solution, faster. We collaborate to win together, sharing successes and shaping the future of our global business. Our culture of support and recognition provides the tools and opportunities for you to grow, while unlocking the most value for our clients and making your mark withOcorian.

    Expertise: We deliver specialist, tech-enabled solutions for our clients grounded on deep industry expertise.

    Trust : We're a trusted partner to over 8,000 clients globally. We are proud to have long-lasting partnerships with our clients.

    Scale : With more than 1,500 colleagues, we operate across 20+ countries, our scale enables us to support our clients globally and locally, providing a seamless client experience across borders and service lines.

    Job Description

    Purpose of the Role

    Ocorian is looking for a passionate senior product marketer to lead the B2B marketing strategy across two of Ocorian's key service lines; Corporate and Capital Markets.

    The role will have full ownership of the go to market strategy to drive growth by delivering compelling multi-channel marketing campaigns to raise Ocorian's brand awareness and drive demand generation activity in order to meet business development targets.

    This role reports into the Service Line Marketing Director and works closely with senior stakeholders across the service lines. The role is supported by a collaborative, friendly and hardworking Marketing Team who will provide channel marketing expertise including events, digital, social media and PR.

    This role requires 5+ years' marketing experience in a similar B2B role in a financial services/professional services .

    Main Responsibilities

    • Create and deliver strategic marketing plans for two of Ocorian's major service lines: Corporate Services and Capital Markets
    • Understand and define the customer personas for each service line product in order to create a compelling value proposition to motivate our target audience to work with us
    • Create and build high-quality, multi-channel campaigns that drive new qualified leads and nurture our existing database of leads in order to increase revenue
    • Drive Ocorian's thought leadership programme for each service line, by working closely with both internal and external subject matter experts to produce an active and varied content calendar to drive awareness and interest
    • Support the creation of high quality new content and collateral copy (eg sales collateral, web content, content for webinars and events, social media) to engage potential clients
    • Use keyword research from Ocorian's digital teams and agencies to build a content plan to improve Ocorian's organic rankings against agreed keywords and optimise content according to SEO principles for each service line
    • Measure and report on the impact of marketing activities to maximise ROI
    • Understand and define customer journeys so that the appropriate nurture and touch points can be built into to support a positive customer experience and revenue generation.
    • Maintain an oversight of competitor positioning, building out battlecards to enable the business to identify and manage opportunities and threats.
    • Work with internal teams and agencies to create and manage PR opportunities for the business
    • Ensure a test and learn mindset in everything we do – to really drive the marketing programs to be best in class across the industry.

    #LI-AM1

    #LI-Hybrid

    Qualifications

    Knowledge, Skills & Experience

    • 5+ years' marketing experience in a similar role in a financial services/professional services
    • Knowledge of corporate services and capital markets sectors highly desired
    • Ability to work autonomously and prioritise work
    • Ability to interact confidently with senior stakeholders across each service line, be persuasive establish credibility
    • Development of strategic marketing plans and campaign definition
    • Value proposition, positioning and persona development
    • Strong understanding of marketing analytical tools and hands-on experience of using marketing systems such as CRM (Salesforce), CMS, Google Analytics, marketing automation software (preferably Hubspot)
    • Excellent English communication skills (written and spoken) - you know what works well on the web, social media, email and in print, with attention to detail
    • Experience producing thought leadership content
    • Creative mindset with an understanding of how to communicate visually and bring ideas to life in a variety of mediums
    • Understanding of search engine optimisation (SEO) techniques for content
    • Project coordination: managing multiple stakeholders and activities to a deadline

    Additional Information

    All staff are expected to embody our core values that underpin everything that we do and that reflect the skills and behaviours we all need to be successful. These are:

    • We are CLIENT CENTRIC – Clients are at the centre of our world, and we're committed to providing expertise and specialist solutions to meet their most complex challenges.
    • We are AMBITIOUS – We aim high. We think and act globally, seizing every opportunity to delight our clients and support our colleagues - wherever in the world they may be.
    • We are AGILE – We act on our initiative to get things done for our clients. Our independence gives us the flexibility and freedom to keep things simple, efficient and effective.
    • We are COLLABORATIVE – With a curious mindset, we ask the right questions to get to the right solution, for our clients faster. We collaborate to win together and share our successes.
    • We are ETHICAL – We behave with integrity at all times and assume positive intent, buildingtrust through responsible actions and honest relationships.
    #J-18808-Ljbffr
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