- Demonstrated background in commercial or marketing roles within the FMCG industry, showcasing an understanding of market dynamics, consumer behaviour, and brand strategy.
- Possession of a relevant degree in a field such as Marketing, Business Administration, or related areas, providing a strong theoretical foundation to support practical application in the role.
- Experience or familiarity with the shopper marketing process, including an understanding of shopper behaviour, retail environments, and tactics to drive conversion at the point of sale, providing a distinct advantage.
- Track record in managing customer relationships, demonstrating the ability to build rapport, negotiate effectively, and drive mutually beneficial outcomes with key stakeholders and clients.
- Strong analytical abilities to interpret market data, sales metrics, and consumer insights, enabling informed decision-making and strategic planning to maximise business performance.
- Excellent communication and presentation skills, both verbal and written, to effectively convey ideas, influence stakeholders, and deliver compelling briefings and reports.
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Customer Lead Campaign Executive - Greenford, United Kingdom - Ferrero
1 week ago
Description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is revered by generations around the world. The secret to our global success? 40,000 devoted employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement:Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:Ready to elevate your career in FMCG and dive into the dynamic world of Shopper Marketing? We're searching for a proactive and driven Customer Lead Campaign Executive to join our team, offering opportunities for personal and professional growth. In this role, you'll collaborate closely with the Shopper Strategy Team and cross-functional teams to execute Media Campaigns in retailers and bring Ferrero's category strategies to life at the point of sale. With a keen focus on key customers and channels, you'll lead shopper activation initiatives while taking ownership of project responsibilities within the shopper team. Armed with a comprehensive understanding of Ferrero brands' strategies and market dynamics, you'll leverage your creativity and commercial expertise to craft compelling activation plans, driving brand engagement, expanding consumer reach, and maximising category value. If you're ready to make your mark in a fast-paced environment and drive tangible results, we want to hear from you
Main Responsibilities:You will take charge of the complete flow of POS materials for all in-store activities, crafting an immersive and captivating in-store experience that mesmerises shoppers. From conceptualisation to execution, you'll orchestrate a symphony of visual delight, collaborating closely with creative teams to design compelling displays that effectively communicate brand messages and promotions.
In this role, you'll provide engaging and eye-catching POS materials to the Sales team for use in stores and conduct face-to-face briefings for key activities, igniting their passion, ensuring alignment with our brand vision, and driving success in sales.
You will manage key in-store visibility projects, from defining scope based on strategy, to guiding implementation and transforming retail spaces into captivating showcases of our brand's essence.
You will build invaluable relationships with retailer and media agencies and be instrumental in shaping media plans that align with the Ferrero activity calendar and cater to the diverse needs of local customers and channels. By leveraging your expertise and understanding of market dynamics, you'll ensure that our brand activities resonate profoundly and effectively within each unique market segment.
Who we are looking for:At Ferrero, our dedication and focus on consumers, quality, and care drives everything we do. As a member of our team, your commitment to placing consumers at the forefront of your work is paramount. Your skills and aspirations will be cherished and nurtured, and your contributions will make a lasting impact. Together, we will continue to push boundaries, innovate, and raise the bar in the confectionary industry.
Join us on this rewarding journey, where the satisfaction of our consumers and the pride in our craftsmanship fuel our success.
