Data analyst - Norwich, Norfolk, United Kingdom - Gravity Global

Gravity Global Norwich, Norfolk, United Kingdom

3 days ago

Description

Gravity Global is the world's most awarded marketing consultancy specialising in brands operating in complex markets.

Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.

We are looking for a Data Analyst to join the Insights team within our Performance Marketing department based in Norwich.

As part of our Insights team, you will utilise your analytical skills and deep understanding of data analysis and insight to provide clear, effective recommendations for campaign strategies to help achieve client objectives.

You will be able to provide insight to client campaigns by studying data across multiple platforms such as GA4, BigQuery, Adverity and Google marketing platforms.

This role is a mix of accruing data alongside gathering insight, so it's essential that you are familiar with data visualisation platforms as you will be required to build out data to be used for reporting on multi-channel campaign activity.

You will be passionate about providing the best service possible to clients and ensure that the agency remains at the cutting edge of digital marketing by researching and implementing new techniques, providing insight into new areas of opportunity for campaign analysis and keeping abreast of the latest news and concepts within the digital marketing community.

To provide data, analysis and research skills across the business wherever required.

To guarantee effective client reporting by recommending and monitoring appropriate campaign metrics and KPIs, as well as having a practical involvement in ensuring the relevance and quality of the agencies in-house reporting platform.

To provide expert insight into website usage statistics, typically via an in-depth understanding of GA4 and BigQuery, and the ability to produce meaningful report summaries.

To integrate client data with campaign data where necessary, working with clients to build a data integration strategy based on their tech stack and security requirements.

To devise and implement internal research and development projects to quantify and evaluate different search marketing techniques.
To provide data and research consultancy to internal staff and clients as required.
To provide information for monthly reports and quarterly review documentation for retained digital marketing clients.
Excellent data analysis skills, with the ability to interrogate data sets to pull out key insights.

A creative and inquisitive mindset with the ability to offer practical solutions to work situations, always questioning and considering more efficient/effective alternatives.

Experience in manipulating data in Excel.

Proficiency with appropriate tools, including GA4, BigQuery, Microsoft Excel (including pivot tables and standard deviation), and know key functions such as vlookup, sumifs, countifs.

Experience with data visualisation tools such as Looker Studio, PowerBI and Tableau.
Experience in Digital Marketing
Global career development opportunities
Hybrid working with 3 days in the office (usual hours - 5:30pm, Monday to Friday)
Supportive and inclusive policies including, but not limited to, family friendly policies such as adoption, maternity and paternity, and equal opportunities
To work on global accounts in the most challenging sectors
To work with the best brains and creative talent in the industry
To learn and develop with access to industry specific training, including our in-house training modules

Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.

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