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    Market Risk Analytics Data Lead - United Kingdom - Avery Dennison

    Avery Dennison
    Avery Dennison United Kingdom

    Found in: Jooble UK O C2 - 4 days ago

    Default job background
    Description
    Avery Dennison Corporation (


    NYSE:
    AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers.

    Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience.

    Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries.

    The Senior Email Marketing Manager is responsible for the development, execution, and measurement of targeted email campaigns that drive awareness, generate and convert leads, sell a solution, and foster loyalty.

    Be the subject matter expert on email marketing best practices within the marketing team.
    Collaborate cross-functionally with key internal stakeholders and departments including IT, creative, brand and sales teams.
    Build the content marketing strategy to align with the buyer journey.

    Analyze data and metrics to understand the effectiveness of campaigns as well as optimize to drive results within the given budget.

    Manage and track A/B testing outcomes and data.
    Manage multilingual and multinational projects across various timelines, budgets, and review/approval requirements.
    4+ years of B2B marketing experience in demand generation or a related field.
    2+ years of B2B email marketing experience.
    Deep experience with marketing automation required. Bachelor's Degree in marketing, finance or analytics.
    Experience setting up and utilizing data analysis and metrics tracking. Fluency in Google Analytics and marketing attribution.
    Fluency in another language would be a plus.
    We work hard, push hard, and take brave risks. We are committed to workplace diversity for employees and the business. We are a force for good, imbedded in industries and communities worldwide. We are challenging ourselves and others to reach higher and think bigger to improve the quality of all life.
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