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    Digital Marketing Manager - Canterbury, Kent, United Kingdom - Reed

    Reed
    Reed Canterbury, Kent, United Kingdom

    2 weeks ago

    Reed background
    Full time
    Description

    I am assisting an innovative online retailer with their search for a skilled Digital Marketing Executive with a flair for data analysis and a strong command of Excel.

    The ideal candidate will be adept at leveraging digital channels to increase brand awareness and drive sales, as well as proficient in using advanced Excel functions to analyse marketing data and inform strategy.

    Develop and implement digital marketing campaigns across various online platforms to drive traffic and sales.

    Analyse campaign performance and customer behaviour using Excel, including the use of VLOOKUP, pivot tables, and other advanced functions.

    Create and manage PPC, SEO, email marketing, and social media advertising strategies.
    Monitor and report on the effectiveness of marketing communications with a data-driven approach.
    Collaborate with the marketing team to optimise the customer journey and improve conversion rates.
    Stay up-to-date with digital marketing trends and best practices to ensure our brand remains competitive.
    Manage and segment databases to tailor marketing strategies to different customer profiles.
    Proven experience in digital marketing, preferably within an online retail environment.

    Strong proficiency in Excel, including the ability to perform complex functions such as VLOOKUP and pivot tables to analyse large datasets.

    Familiarity with digital marketing tools and platforms, such as Google Analytics, AdWords, and social media advertising.
    Excellent analytical skills and the ability to derive meaningful insights from data.
    Strong understanding of current online marketing concepts, strategy, and best practices.
    Experience in SEO, PPC, email marketing, and social media.
    Excellent communication and project management skills.
    Competitive salary and performance-based bonuses.
    Flexible working arrangements with the opportunity to work remotely.
    Professional development opportunities in a rapidly growing company.
    Access to the latest digital marketing tools and technologies.
    If you have 2-3 years digital marketing experience and are comfortable with Excel and data analysis, we would love to hear from you
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