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Professional Group Brand Manager NE - Surrey, United Kingdom - Colgate-Palmolive
6 days ago
Description
No Relocation Assistance Offered
# Surrey, England, United Kingdom
Location: Guildford
Reporting to: Marketing Director, Toothpaste & Professional, NE Hub
Why Work For Colgate Palmolive:
JOB PURPOSE
Lead Colgate's Professional Oral Care business across Northern Europe (UK, Ireland & Nordics), covering both prescription-only medicines and professionally-endorsed consumer brands. Deliver business growth through development and execution of the marketing strategy and new innovation launches to healthcare professionals (covering dental professionals, pharmacists, nurses and doctors where relevant).
WHAT YOU WILL DO:
Professional marketing strategy
Apply insights and data to develop a Professional Growth Plan, defining our strategy to deliver net sales, margin, profit and share targets across markets.
Partner with local Professional Business Managers across the region to localise brand strategy & tailor growth initiatives across the Northern Europe region.
Lead internal alignment behind this Professional Growth Plan, addressing senior leadership to gain consensus and ensure synergy with European and Global strategies.
Innovation
- Leverage patient & healthcare professional insights to find opportunities for new product launches and develop innovation pipelines by market.
Lead GTM plan for the product launches, including pricing recommendations, commercial strategy, P&L posture & launch support plans.
Lead cross-functional operations to bring new products to market (including artwork development, partnership with supply chain and coordination with Regulatory Affairs where needed).
Professional Media & Activation
- Lead development & implementation of integrated Professional marketing campaigns, covering media, exhibitions, digital, detailing & CRM.
Collaborate with local teams across UK & Nordics to localise campaign strategy by adapting assets & touchpoint plans.
Partner with EU Division Marketing, Digital & Scientific Affairs teams to shape communication strategy and drive relevance for Northern Europe markets.
Run budget and financial planning of marketing activity.
People Development
- Management and mentoring a team of 3 direct reports
KEY COMPETENCIES
Professional Partnership/ Relationship Building
Able to identify and improve professional networking opportunities
Previous healthcare or pharma marketing or market access experience desired
Communicate Successfully - Clearly, concisely and convincingly expresses ideas to varying audiences
Analysis & Decision Making - Applies logic in solving problems and making decisions using data and insights
Strategy & Vision - Leverages knowledge of competitors, customers and market to improve competitiveness and accelerate business growth & balances achieving both short-term objectives and long-term goals
Influence/Negotiation - Able to influence others and facilitate partnership and make mutually beneficial agreements & Able to inspire diverse influencers for oral health and Colgate brands
Leading Change - Initiating and handling change; demonstrating flexibility; showing confidence in the face of ambiguity, Planning and Priority Setting & Setting goals and helping others develop objectives to support business strategies; translating objectives into action plans
