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    Sales/marketing manager - London, United Kingdom - Richemont

    Richemont
    Richemont London, United Kingdom

    6 days ago

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    Description
    Purdey - Digital Marketing Manager
    (permanent, full-time)

    As a Digital Marketing Manager you will join our Marketing team in a multifaceted role that encompasses Paid Media, CRM, Digital Project Management and Data Analysis.

    As an integral part of our team you will have the opportunity to drive strategic initiatives, shape client experiences, and optimise our digital landscape.

    If you thrive in fast-paced environments, have a passion for data-driven, excel at project management and possess a can-do attitude, we invite you to explore this exciting opportunity.

    Monitor campaigns while live to ensure proper delivery and KPI performance
    Lead investment strategy within all paid media channels, leveraging subject matter expertise to inform budget planning and channel allocation
    Manage agency and publisher relationships, run regular status calls, represent brand needs
    Work alongside the content marketing manager to ensure our brand message is strong and consistent across all campaigns

    Partner with cross functional teams such has the marketing director, e-commerce manager, head of sales for each division to ensure creative best practices, timely product deliveries and seamless launches that covered by the paid media campaigns, as well as making sure the website is fully optimised for performance and traffic.


    Manage budget:

    proactively collaborate with internal teams to ensure timely and accurate billing completion, ensuring proper documentation of all approved invoices, forecasts.


    CRM
    Plan, create and schedule broadcast email marketing campaigns
    Collaborate with content marketing manager to ensure high standards of design and copy
    Build a roadmap, enabling testing strategies around creative, messaging and segmentation to optimise overall client outreach and performance
    Analyse data to drive desired behaviour through segmentation, personalisation and identifying new touch points of existing flows - continually refining KPI
    Digital Project Management
    Ensure correct execution and completion of digital
    CRMroadmap, meeting correct deadlines to drive a concrete business impact
    Project manage the digital client journey and tool (app) alongside the head of IT, driving a client centric approach working alongside creative designers, UX/UI designers
    Drive the full evolution of
    CRMand digital clienteling for each part of the business, pushing new initiatives and proactively promoting the use of digital tools to maximise client engagement and satisfaction
    Report on KPIs to measure and evaluate the effectiveness of each
    CRMproject
    CIM & Data Insight
    Be the owner of client data across the business
    Use client data to support the sales teams with actionable insights to inform their on potential action plans and opportunity analysis
    Manage client data alongside the head of IT by collating, cleaning, managing and merging data
    A data-driven individual who is proactive, highly motivated, detail orientated and process-driven
    Strong project management skills
    Knowledge of client database system (preferably Ometria) and understanding of Salesforce required
    Proficiency with Microsoft Office software Word, PowerPoint, Excel, Outlook and knowledge of Point of Sales (POS) system is a plus
    Previous experience in digital, paid media

    As a significant member of the Purdey community, you are also part of a much bigger family at Richemont.

    We strongly believe in internal development, mobility and offering various opportunities to enhance both your personal and professional development.

    2nd Stage - Interview with the Director of Marketing
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