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    Digital Marketing Executive - United Kingdom - Kindred Group plc

    Kindred Group plc
    Kindred Group plc United Kingdom

    Found in: Jooble UK O C2 - 5 days ago

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    Description

    As the UK Digital Marketing Manager you will be responsible for the UK Digital P&L, forecasting and managing the digital investment plan, as well as, developing, driving and delivering the digital strategy for the UK market.

    You will oversee digital media activation across both upper and lower funnel channels, through your direct reports and virtual team.

    You will help instill a culture of nurturing and developing player value that ensures we are delivering effective and efficient marketing investment and building a sustainable revenue base.

    Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% of revenue is derived from harmful gambling.
    Develop the digital marketing strategy across all platforms for the Kindred Group in UK, including acquisition and initial user journey
    Work with the Head of Marketing and Head of Acquisition to budget and forecast UK digital marketing spend and profit expectations
    Oversee strategy across PPC/SEO/Strategic Affiliates/Programmatic Display/Social/App Search & Ad Network (App) growth
    Set and optimise the acquisition bonus strategy for the UK Market for all channels. You will be the main point of contact with the Central Teams to optimise spend in all areas and successfully execute the UK Marketing Strategy across all digital platforms
    Set and optimise the paid local distribution strategy for upper funnel "branded content"
    Responsible for coordinating all aspects of marketing planning, including CRM, Brand and non-Digital, and provide key information to relevant teams
    Activate the digital element of all sponsorships through select partners and help source and evaluate potential digital partners
    Drive digital content, which includes landing pages and banner ads from central teams and ensure correct localisation
    Activation of digital brand campaigns and alignment of KPIs with above the line media (reach/frequency)
    Support on strategic quarterly planning
    Play an active role in bonus abuse identification, mitigation and management
    Conversion optimisation – working with stakeholders to drive full-funnel efficiencies in digital media
    Support on ad-tech advancements to be best in class
    Keep abreast of the latest digital trends in the marketplace
    Create a strong, ambitious and performance-oriented team culture
    Marketing efficiency
    Brand share of search againstcompetitor set
    Maintaining compliance with all relevant training and other compliance activities in order to support the delivery for sustainable and responsible growth
    Strong experience within digital marketing
    Experience in actively managing digital campaigns including biddable media
    Exposure to large marketing budgets into the tens of millions
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