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    Joules Performance Marketing Manager- Paid - Leicester, United Kingdom - NEXT

    NEXT
    NEXT Leicester, United Kingdom

    3 weeks ago

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    Description

    The grass is greener... at Joules

    We have an eye for detail. We care and we challenge. We are creative and commercial, passionate and practical. We are flexible and generous. We inspire hard work and lead with kindness. We have big ambitions and are never afraid to give it some welly.

    Step into a role as a Performance Marketing Manager - Paid & Organic

    Are you a best in class Social Media mogul? Do you have more analytical prowess than you can shake a stick at? Then look no further, the Performance Marketing Manager - Paid and Organic role at Joules was made for you

    What to expect from a day to day perspective:

  • Drive data enabled marketing and sponsorship opportunities in all marketing channels and execution.
  • Develop and deliver a robust and innovative paid social media strategy ensuring channel profitability and forward value.
  • Manage the strategic roadmap and success of digital and social marketing.
  • Execute a clearly defined digital marketing strategy that is aligned to the overall business objectives.
  • Champion performance led marketing approach across the whole marketing mix.
  • Deliver Seasonal Product Marketing Campaigns inline with business objectives and driving up brand awareness and new customer acquisition.
  • Be the internal champion for digital marketing, mentoring and training wider teams in best practice policies.
  • Lead a team of 2 Social and Digital Marketing Coordinators

    • What to expect from a collaborative perspective:

  • Work alongside senior stakeholders to achieve overall delivery of traffic, demand, customer, and profit for ecommerce.
  • Alongside our partners at NEXT, develop and deliver a multi-channel digital marketing strategy, which is aligned with the broader growth business strategy and agreed budget and KPIs.
  • Manage the relationship with NEXT Digital Marketing team to ensure delivery against channel targets and the brand vision.
  • Together with NEXT, ensure all PPC activity is optimised for best practice and in line with expectations and translate learnings into a strategic roadmap.
  • Work with NEXT SEO team to drive search visibility, demand and profit, AND ensuring all site content is optimised for SEO to drive incremental traffic in line with the product strategy.
  • Support the Campaigns team with campaign performance (inc. email and ecomm) with analysis to help inform the campaign strategy.
  • Collaborate with NEXT data science team to analyse UX and customer journeys to capitalise on customer behaviours and ensure maximum trading efficiency.
  • Work with partners to explore new and innovative opportunities.
  • Working with wider Multichannel Team, to develop a strategic roadmap across Digital Marketing channels ensuring planned activations will achieve KPIs

    • Location:

    This is a full time, fixed term contract covering maternity leave based at our Market Harborough office and you will need to be able to be regularly present in the office - 4 days a week.

    The ideal candidate:

    To really shine within the role of Performance Marketing Manager- Paid & Organic you must be experienced in a similar role with demonstrable experience across multi-channel marketing campaigns, be a strong collaborator and have a keen interest in the fashion and retail industry.

  • Proven ability to build strong cross-functional relationships.
  • You must be extremely detail, project and result oriented.
  • Ability to operate across different teams with confidence, collaborating effectively with product, buying, creative and Ecomm partners.
  • Fashion / Retail background would be desirable.
  • Proven analytical and problem solving skills.
  • You will need to be an organised, multitasking and diligent 'do-er' with high standards who is comfortable working with all levels across the organisation.
  • Commercial understanding to analytically inform marketing strategies.
  • Able to work cross-functionally and build strong rapport and relationships across teams.
  • Excellent people skills and can influence at all levels with a positive attitude.
  • Superb written, verbal and presentation communication skills.
  • Ability to work well under pressure in a fast-paced retail environment.
  • A team player who is flexible in approach and strong on teamwork.

    • Still not sure if the grass is greener?

    As a company that values its people as its biggest asset, we want to look after ours so that they feel at home. So we put together a package of financial rewards and wellbeing benefits to help you achieve your perfect balance of work and play.

    This is a truly great time to be part of an inspirational and passionate team here at Joules – so if you do not want to miss out on being part of something special - click '

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