Vacancies - Marketing Coordinator Western Balkans - London, United Kingdom - British Council

Description

Job Description:

The British Council is the UK's international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body

Job Responsibilities:

• Supports the execution of the marketing strategy and plans for the country ensuring alignment to the cluster/regional and global marketing strategy.
• Applies professional marketing expertise to contribute to marketing strategies, plans and approaches for the country
• Applies core technical and professional knowledge to support the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure
• Builds an in-depth understanding of the country and the operational context, opportunities and challenges for marketing functions and teams
• Facilitates successful internal communications within the country
• Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the provision of marketing services for the country and discuss those with the country and regional marketing teams.
• Supports the development and execution of campaign strategies, both traditional and online, to support a variety of routes to market and maximise impact and share of voice,
• Ensures that clear and consistent marketing processes are followed in the country
• Monitors and reports on agreed marketing KPIs for the country as agreed with the Marketing Manager
• Proactively shares results and best practice across the cluster/region marketing team and with regional and SBU leaders and the Marketing Community of Practice
• Supports the implementation of new country marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the cluster and to the regional marketing strategy
• Supports our work on audiences and market segmentation for the country, working closely with the Marketing Manager in country
• Explains to customers and colleagues within the country the need for compliance with agreed marketing policies and processes, assisting Marketing Manager in the production of reports at country level to demonstrate compliance as needed.
• Champions the deployment of the British Council brand architecture, monitors country compliance, and manages interventions to address and resolve reasons for non-compliance

Job Details:

Company: British Council

Vacancy Type: Full Time

Job Location: London, England, United Kingdom

Application Deadline: N/A