"Intentional" - A Year Later
A lot has happened since “Intentional” came out. The world is a little different. We are all subtly changed. Here's a quick recap and an update.
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Technology Tricks Us Into Believing False Memories About Real Facts
David Amerland · Our brain gets confused as to where facts come from: inside our head or the outside world. Dive in. · #technology #neuroscience #brain

How To Predict The Behavior Of Your Customers
David Amerland · If we could accurately predict consumer purchase behavior then for a business to succeed we’d just have to solve the drivers of that behavior in terms of the timing and nature of the business in question. A lettuce growing company, for instance, trading in a highly time-sensitive ...

The Science Of Better Decision-Making
David Amerland · If I throw a punch at you, your brain responds by presenting you with three choices: duck, block or run away. While seemingly all of these are of equal value when it comes to solving the problem of “how should I deal with an incoming punch”, in reality they are not. Find out why ...
Articles from David Amerland
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There is as much noise inside our head as there is in the outside world. In the outside world, the n ...

Every system is governed by the logic that dictates its own survivalAs you look at the external worl ...

I came into the entire area of decision-making, identity, intent and motivation via my deep understa ...
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