Senior Manager - Stroud, Gloucestershire, United Kingdom - Ecotricity

Description

We are looking for a Senior B2B Marketing Manager to join our rapidly expanding and award winning B2B Sales & Marketing team.

The Senior B2B Marketing Manager's primary responsibility will be to lead the development and execution of comprehensive marketing strategies tailored specifically to engage and convert B2B customers looking for a deep green energy product within the renewable energy and sustainability sectors.

The Senior B2B Marketing Manager will be responsible for crafting compelling campaigns, building strong partnerships and leveraging digital channels to enhance Ecotricity's brand presence in the commercial energy market.

What you will do:

• Strategy Development - Formulate a comprehensive B2B marketing strategy aligned with Ecotricity's business objectives and brand values.
• Campaign Management - Plan, execute, and optimise multi-channel marketing campaigns targeting B2B audiences, utilising tactics such as email marketing, social media and content marketing.
• Content Creation - Oversee the creation of high-quality marketing collateral, including whitepapers, case studies, blogs, and sales materials, to effectively communicate Ecotricity's value proposition to B2B customers.
• Lead Generation - Drive lead generation initiatives through targeted outreach and strategic partnerships.
• Partnership Development - Identify and establish partnerships with industry organisations, associations, and influencers to amplify Ecotricity's visibility and credibility within the B2B market.
• Data Analysis - Utilise data-driven insights and metrics to measure campaign performance, track KPIs, and continuously optimise marketing strategies for maximum impact and ROI.
• Performance reporting – Lead the development of marketing performance metrics for the Senior Leadership Team (SLT) and Board as part of performance reporting.
• Team Leadership - Provide mentorship, guidance, and leadership to the B2B marketing team, fostering a collaborative and high-performance culture focused on driving results.
• Event Management - Oversee all aspects of event planning and execution.
• Market Research – Work closely with the Strategy Manager and Senior Sales Manager, keeping informed about industry trends, competitor activities, and market dynamics to identify opportunities for innovation and differentiation in Ecotricity's B2B marketing efforts.
• Digital Marketing – Lead on the digital marketing strategy for B2B, including SEO, SEM, email marketing and content marketing.
• Bid Writing and Proposal Management - Take the lead in coordinating and overseeing the bid writing process for Ecotricity's B2B contracts and tenders.
• Any ad-hoc tasks as requested by the Head of B2B Sales & Marketing

Staff & Budgetary Responsibility

Line management responsibility and budgetary responsibility.

About You

If you're the successful candidate for this role, you're more than a marketer – you're a visionary leader with a profound passion for sustainability. With a proven track record of driving impactful B2B marketing initiatives within the renewable energy sector or related industries, you possess the unique ability to bring Ecotricity's mission to life.

Your role extends beyond conventional marketing – you'll lead a team in crafting creative and compelling content that not only tells the Ecotricity story, but also sets us apart from other suppliers. Your knack for innovation ensures that you're always on the lookout for fresh approaches to engage B2B audiences, while your strategic mindset allows you to develop data-driven marketing strategies that align perfectly with our business objectives.

In cross-functional environments, you shine. Your exceptional ability to build strong relationships with stakeholders across the organisation ensures seamless collaboration and alignment of efforts. You're not just reactive; you anticipate market opportunities, foresee industry trends, and adapt strategies proactively to keep Ecotricity ahead of the curve.

Educational Requirements:

• Degree in Marketing, Business Administration, or related field (preferred but not essential).

Knowledge Required:

• A deep understanding of marketing principles, including segmentation, targeting, positioning, and competitive analysis.
• Proficiency in various B2B marketing tactics, including account-based marketing (ABM), lead generation, and nurturing strategies.

Skill Set Required:

• Strategic thinker with the ability to develop and implement long-term marketing strategies.
• Experience in leading and mentoring a team of marketers to drive results.
• Understanding of B2B market dynamics, trends, and challenges.
• Proficiency in analysing marketing data to derive insights and optimise performance.
• Cultivate partnerships and maintain strong relationships with key strategic stakeholders.
• Very strong commercial acumen.
• Ability to develop relationships and leverage added value from them.
• Very high level of numeracy and problem-solving ability.
• Excellent written and verbal communication skills.
• Strong networking & relationship building skills – both externally and internally.
• Self-driven and results orientated.

Attributes:

• Leadership - Demonstrates strong leadership skills to guide the marketing team.
• Data driven decision making - relying on data analysis and market research to make informed marketing decisions.
• Cross-functional collaboration.
• Budget Management - Responsible for managing the marketing budget effectively.
• Solutions focused and resourceful.
• Committed to continual improvement.
• Engaging and motivating attitude and style.
• Is receptive to feedback and acts accordingly.
• Exceptional team player who builds open and supportive relationships.
• Flexible and adaptable approach to work - Adapts to changing market conditions and technologies, and fosters a culture of innovation.
• Creative and innovative.

About Us

What's in it for you...

Healthcare plan, life assurance and generous pension contribution

Volunteering day

Hybrid working

Various company discounts (including shops, gym, days out and events)

Holiday of 25 days (plus bank holidays) & ability to buy/sell days

Cycle to work scheme, car pooling and onsite parking available

As a valued member of the team you will be supporting the Group Environmental policy and its associated targets to make the Green Britain Group net carbon neutral by 2025

Flexibility statement

The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use it's people in the best possible way at all times and helps the employees to make make their contribution in a changing environment.

Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity- the green kind.

Our mission was, and remains, to change the way energy is made and used in Britain- by replacing fossil fuels with clean, renewable energy.

We don't just supply green energy, we use the money from our customers' bills to make it ourselves too- we build windmills and sun parks in Britain. We call this 'bills in to mills'. In 2021, we started work on building two new solar parks, and now, in 2023, we're bringing geothermal energy to our customers' fuel mix, a first in the UK. We're also developing green gas mills which will generate 100% green gas from a source that we will never run out of- grass.

We don't just focus on energy though- we built Electric Highways, Britain's leading network of electric vehicle charging points, we helped Forest Green Rovers become the greenest football club in the world, and, in partnership with RSPB, we launched Britain's greenest mobile phone service, Ecotalk.

Ecotricity is an equal opportunities employer and is committed to providing equality for all.