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    Product Marketing Manager - LONDON, United Kingdom - DEPOP

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    TEMPORARY
    Description
    Product Marketing connects Depop's product magic with the needs of our current and future audience by leading on the discovery, go-to-market, positioning and messaging for our products and propositions. Product Marketing sits at the intersection of product and marketing to make sure the features Depop designs, builds and ships are positioned, rolled out and optimised in ways that meet the needs of our community.

    This 8 month, part-time contract Product Marketing Manager role will be focused on ensuring our product and market positioning is brought to life consistently throughout the customer lifecycle to drive user satisfaction and retention.

    If you are someone who loves solving customer problems, working with teams from across the business and delivering customer-first end-to-end experiences then this is the role for you.

    Responsibilities

  • Develop a deep understanding of the voice of Depop's customers (buyers and sellers) and their needs throughout the user journey.
  • Translate this understanding into actionable insights and use them to influence cross-functional plans, roadmaps and priorities.
  • Develop and execute end-to-end positioning and messaging strategies across our product and proposition suite to ensure we are speaking with one voice and more visibly reinforcing key messages relating to key product initiatives.
  • Drive consistency and integration of product positioning and messaging across all channels (in-app, web, CRM, Customer Experience).
  • Define and execute strategies and activities to respond to customer feedback and generate more positive sentiment and reviews amongst our user base.
  • Run experiments to test hypotheses and bring analytical rigour to inform the best positioning and optimisation for Depop's products and propositions.
  • Track and analyse the impact of this work in partnership with Product, Insights, Marketing, Design & UX research to demonstrate tangible value.
  • Identify opportunities to grow and differentiate Depop by 'connecting the dots' between the market, our product and audience needs. Requirements

  • 5+ years product marketing experience in a B2C industry.
  • A strategically minded, highly able communicator who is flexible, resourceful and takes initiative.
  • Ability to interpret and analyse information to make informed decisions.
  • Strong communication skills - you can articulate and convey ideas clearly to both internal and external audiences.
  • Results and outcomes driven, with demonstrated experience working cross functional to deliver on your plans. Nice to have:

  • Previous experience working in a two-sided marketplace business.
  • Experience in an NPS/USAT-focused company with industry leading customer service.
  • Insight into Millennial and Gen Z behaviours and attitudes. Additional information

    UK Benefits Health + Mental Wellbeing - Cash-plan or PMI - you have the choice of a healthcare plan that best suits you - Subsidised counselling and coaching - we partner with Selfspace to provide you with the opportunity for a good conversation with a qualified person - Cycle to Work scheme - choose between Evans or the Green Commute Initiative to help access a bike for your commute - Employee Assistance Programme (EAP) - have access to a confidential support network of expert advice 24/7 - Mental Health First Aiders - we have trained individuals across the business to offer support and signposting Work/Life Balance - 25 days annual leave with the option to carry over up to 5 days - 1 company-wide day off per quarter, for you to take some time for yourself and decompress - Impact hours: At Depop, we offer all full-time employees up to the equivalent of 2 days additional paid leave per year to volunteer. We allocate this time in hours to help you engage with your community with ease and flexibility. Flexible Working MyMode is our hybrid-working model, designed to empower our employees to choose a working mode that works for them. MyMode is composed of 3 working modes: Flex, Office Based and Remote. - Flex: we'd love you to head to your nearest Depop office once a week, but feel free to work from home the rest of the week. - Office: Want to head into the office more? No problem, you can opt to be "Office-Based", with your very own desk. - Remote: depending on your role you can request to be a remote worker, and only head into the office 4 times per year. All of our offices are also dog-friendly Do your best work with your best friend. You can also apply to work abroad for 4 weeks of the year (in UK tax treaty countries). Family Life - Our parental leave policies aim to support and enable parents to play equal roles in nurturing their families, in a way that is flexible and truly gender-neutral. Our full-time regular employees are eligible for 18 weeks of paid parental leave for the birth or adoption of their child. We also offer IVF leave, shared parental leave and paid emergency parent/carer leave. Learn and Grow - We offer budgets for conferences, learning subscriptions and more. We also sponsor and run a myriad of programmes, conferences and meet-ups to upskill our employees and enhance their journey with us. Your Future - Life Insurance (financial compensation of 3x your salary) - Pension (Depop will match your contribution up to 6% of your qualifying earnings) And finally, as a valued Depop employee we waive all of our employees' fees when they sell on Depop so you can ship your sold items anywhere in the UK for free.

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