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    Senior Data Marketing Manager - London, United Kingdom - gsma

    gsma
    gsma London, United Kingdom

    3 weeks ago

    Default job background
    Full time
    Description

    Team: Marketing Data Team
    Location: London with hybrid working
    Position type: Permanent; full-time

    What the hiring manager says

    "The Senior Data Marketing Manager is integral to our data-driven marketing and the GSMA's Digital First plan. This role manages a small team and leads on a range of marketing activities, including lead generation, lead management, data-driven insights, and data-related reporting.

    The Senior Data Marketing Manager role is both a consultative and a hands-on delivery one, working with a diverse range of internal customers. The marketing team is hard-working one, delivering leading-edge work in a collaborative environment.

    It's also an exciting time to join the GSMA as we activate our Digital First plan bringing our data-driven initiatives to life. You're joining an organisation that values passion, insightful leadership, and being stronger together."
    Julie Mahoney, Head of Brand & Content Strategy

    About the role

    Reporting to the Head of Brand and Content Strategy, this role is responsible for making sure that the right data and support are available on a day-to-day basis for data-driven marketing. Acting as an in-house consultant, the Senior Data Marketing Manager is the data SME who seeks to understand business needs and then turns these requirements into clear deliverables.

    The role requires stakeholder management, building good relationships with multiple key stakeholders and cross-functional partners. The role requires having a strategic mindset and being able to demonstrate a good understanding of creating and measuring business impact as well as having good project management skills, from helping your team to prioritise and plan through to execution and being able to work simultaneously across multiple projects across different priorities.

    Key activities and responsibilities will include:
    - Responsible for the Salesforce Marketing Cloud setup
    - Creation and maintenance of marketing forms, ensuring data capture is correct and meets high standards
    - Creation of target data lists that will be used for marketing, identifying the correct target data in accordance with GDPR
    - Enhancing marketing activities utilising journeys and automation
    - Data support, assisting users with data queries and continuous data updates
    - Reporting / managing a single source of truth for marketing data activities
    - Managing a small data team to deliver on all marketing data requests
    - Acting as a consultant within business discussions around data-driven marketing like personalisation, lead capture best practices, lead gen tactics etc.

    Multi-tasking and prioritising requests, ranging from technical and data support to analytics and advice will be important.

    About You

  • You are a hands-on data professional with marketing and sales-related experience. You have experience of business as usual data requests: data segmentation, data capture, lead generation reporting, marketing automation, and data compliance.
  • You have very strong attention to detail and a process-driven approach. You can demonstrate combining problem solving and multi-tasking skills with the ability to understand, translate and deliver upon marketing data-related requirements, briefs and requests.
  • You have a track record working with customer and marketing data (ideally in the Salesforce environment) with the desire to drive consistent improvement and efficiencies. Working as a team to share knowledge, multi-task and drive improvement is key to the success of the wider Marketing team.
  • You have previous experience with (and are comfortable using):


    • • Salesforce Sales Cloud

    • Salesforce Marketing Cloud (creating/managing subscribers and data extensions, automation studio, journeys, Marketing Cloud Personalisation)

    • SQL

    • Advanced Excel

  • You are also naturally inquisitive and can understand how membership and event marketing work. You can pre-empt the needs of these but also have a record of delivering improvement that not only impact the marketing for these functions, but also the wider business.
  • You can work across many business lines and teams, with internal stakeholders, other department and senior colleagues to deliver the right data/processes on time but also ensure that all work delivered can be translated to the right level for your audience.

    • Contract type

    Regular

    Worker type

    Employee

    What We Offer

    Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

    In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

    To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

    Being You at the GSMA

    We are one of the most diverse companies you will ever come across, we care deeply about equality and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important so if you prefer to work flexi-time or a day from home, just ask. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.

    GSMA Values

    Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

    Passionately driven

    We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

    Insightful leaders

    We continually develop and engage our expertise, insight and creativity so that we're always ready to respond to the changing landscape with authority, agility and nuance.

    Stronger together

    We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other's successes and constantly asking how we can help.

    Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we're at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren't at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.

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