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    Executive Head of Marketing - Edinburgh, United Kingdom - AJ Connect

    AJ Connect
    AJ Connect Edinburgh, United Kingdom

    3 weeks ago

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    Description
    Job Description Marketing Executive
    Fully remote but candidate should be based in Edinburgh, Glasgow or Fife for quarterly meetings
    £Fulltime

    We're seeking a dynamic Marketing Content Executive adept at translating intricate product details into captivating, consumer-centric content. This role calls for a strategic and imaginative individual capable of overseeing diverse content across digital platforms.

    The ideal candidate possesses a talent for extracting and applying market insights to craft compelling narratives and marketing strategies resonating with both B2C and B2B audiences.

    Collaboration is key, as this role entails close coordination with product development, marketing, and customer service teams to ensure a cohesive content strategy.

    They are a pioneering company dedicated to innovation, distinguished as the sole UK vape business engineering our own devices.

    Operating in both B2C and B2B realms, committed to delivering top-tier customer experiences and fostering enduring relationships with both new and loyal clientele.

    Maintain website and administer product information, ensuring accuracy and timeliness.
    Gather insights into customer behavior and buyer personas to develop compelling, bespoke content across various media.

    Generate creative ideas and craft content for social media, website, and communication materials tailored to target audience segments to attract new customers.

    Plan content to support the launch of new products and services.
    Collaborate cross-functionally to ensure a cohesive content strategy across all platforms.

    Champion innovative content formats like video, podcasts, webinars, and interactive media to diversify offerings and engage diverse audience segments.

    Implement SEO strategies and leverage analytics tools to monitor content performance and user engagement, optimizing based on insights.
    Conduct content optimization and A/B testing to refine strategies and enhance marketing impact.
    Manage online brand reputation and respond to industry developments to maintain a positive brand image.

    Proficiency in crafting engaging digital content.
    Experience in developing physical marketing materials such as leaflets, posters, and Counter Display Units (CDUs).
    Strong written communication skills, including creating compelling sales enablement materials and crafting effective marketing messages.
    Project management proficiency.
    Website content and product management experience.
    Adobe Creative Cloud proficiency (Photoshop, Illustrator, Premiere Pro, etc.).

    CAD software experience and proficiency in creating product renders for manuals, online use, and specification sheets.
    Video content creation experience.
    Understanding of SEO principles and practices.
    Project management expertise.
    Knowledge of A/B testing principles and continuous improvement methodologies.

    If you are interested in this fantastic opportunity or know of someone in your wider network that may fit the bill, please get in touch and one of the AJ Connect team will be delighted to help.

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