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    Marketing Executive - London, United Kingdom - Lane Clark & Peacock

    Lane Clark & Peacock
    Lane Clark & Peacock London, United Kingdom

    3 weeks ago

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    Description

    Marketing Executive

    Location – London or Winchester

    LCP is a leading independent consultancy that uses powerful analytics fused with human expertise to shape a more positive future. We provide market-leading capabilities across pensions and financial services, energy, health, and analytics. Our technology and analytics capabilities are fundamental to what we do, helping us power the possibilities that provide solutions for tomorrow. We strive to help our clients leverage the latest technology and analytics across a range of industries to stay at the forefront of data-driven and digital solutions.

    What's the role and who are we looking for?

    The role is part of a well-respected, successful and growing business development (BD) team . The team leads and implements all marketing, sales and client development programmes within LCP, and plays a key role in developing and delivering the firm's strategy.

    The Marketing Executive will work with other members of the BD team to deliver integrated and impactful campaigns. You will work on a range of marketing plans and campaigns including content, events, client relationship development, and brand driven campaigns. This role has huge scope to develop along with the skills and interests of the successful candidate.

    We're looking for someone who understands a wide range of marketing and business development tactics, who has a curious mind and loves working as part of a team, collaborating with other marketing specialist to deliver projects.

    Key Responsibilities

  • Work with partners and other members of the BD team to deliver effective marketing and BD plans and activities, using a wide range of tactics and channels
  • Execute and manage a variety of BD activities, such as events, webinars and podcasts, market research, literature and report production, content drafting, award submissions, internal and external communications, and lead generation
  • Manage the delivery of projects and tasks including taking briefs, diary management and logistics, follow up, measuring return on investment, and ensuring internal stakeholder buy in at all stages
  • Develop integrated and innovative marketing and sales support campaigns which reach the right people with the right message at the right time
  • Support the campaign delivery aspects of our brand campaigns, working closely with the Marketing Communications team
  • Draft marketing and sales support materials (working with partners where appropriate) such as emails, flyers, briefing notes, web copy, brochures, event literature, presentations, social media posts and blogs
  • Work with specialists in the team (eg PR, digital, design, CRM, events) and external agencies and suppliers where appropriate to deliver successful results
  • Monitor competitor activity and produce regular competitor updates

    • What skills, qualities and experience are we looking for?

  • Prior experience in a business development / marketing role, preferably within B2B professional or financial services
  • An understanding of when and how to use a wide variety of tactics from across the marketing mix to increase the external profile of the business which may include events, digital, thought leadership, content, market research, communications, product and message development, client targeting, acquisition and development
  • Good at working on more than one project simultaneously, while working to tight deadlines and staying calm under pressure
  • Excellent project management skills – prioritising, organising workload, planning, seeing project through to completion
  • Strong communication (written and spoken) and organisational skills
  • Ability to manage implementation through others
  • Excellent attention to detail
  • Able to work within a team effectively and collaboratively
  • Microsoft Word, Excel and PowerPoint

    • It would be desirable if you have;

  • An understanding of financial, actuarial, consulting, investment and insurance markets would be valuable
  • Partnership experience
  • Experience and ability to use CRM databases, webinar platforms (ON24 in particular), content management systems and email marketing tools
  • Basic understanding of design software (ie InDesign) would also be useful

    • What's in it for you?

    Take a look at our page to see why our people love being here As well as joining a multi-award winning, fun, collaborative, people first organisation where your personal and professional skills will be developed to make you the best you can be, we offer an attractive benefits package designed to promote your overall wellbeing so that you are able to perform to your full potential both in and out of work. Currently our core benefits package includes:

    For you:

  • Professional study support (where applicable)
  • Access to our internal Wellbeing, LGBTQ+, Multicultural and Women's networks

    • For your family:

  • Life assurance, income protection, enhanced maternity/paternity/adoption and shared parental leave

    • For your health:

  • 26 days annual leave (pro-rata for part-time working) plus bank holidays (most of which can be taken flexibly) with options to buy & sell holiday
  • Private medical insurance
  • Discounted gym memberships, critical illness and dental insurance through our flexible benefits
  • Eye care vouchers
  • Cycle to work scheme
  • Digital GP services

    • For your wealth:

  • Competitive pension scheme
  • Discretionary bonus scheme
  • High street discounts
  • Season ticket loans

    • For others:

  • Volunteering opportunities

    • For the environment:

  • Electric vehicle salary sacrifice scheme (qualifying period applies)
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