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    Marketing Executive - London, United Kingdom - Save the Children

    Save the Children
    Save the Children London, United Kingdom

    3 weeks ago

    Default job background
    Full time (flexible working options available)
    Description

    Save the Children UK has an exciting opportunity for a Marketing Executive (Loyalty), with direct marketing experience, who is keento deliver effective retention and income growth marketing campaigns, to join our Public Income and Engagement team.

    Please note: This role is London based with an expectation to be in our Farringdon office once a week on a Thursday, with other in person days planned throughout the year.

    About Us

    Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.

    About you

    As our Marketing Executive (Loyalty) in our Loyalty Squad you will play an important role in driving brilliant supporter-centric marketing campaigns to raise crucial support for Save the Children UK. Working closely with Marketing Managers, you will contribute to the development and execution of effective retention and income growth activity. Your focus will be on fostering deep connections with our supporters, prompting action, and driving income by increasing both donor volume and value.

    In this role, you will:

  • Collaborate with Marketing Managers to deliver compelling multi-channel campaigns that drive income and retention targets.
  • Utilise various marketing channels, including Direct Mail, Email, Telemarketing and SME to create engaging communication journeys for donors.
  • Take ownership of specific aspects of the supporter experience to enhance engagement and drive long-term value.
  • Contribute to the creation and delivery of key marketing materials across multiple channels and propositions.
  • Liaise with external suppliers to ensure smooth campaign delivery and optimise results while prioritising a positive supporter experience.
  • Maintain accurate records of campaign activity and performance, generating regular performance reports.
  • Incorporate customer supporter insight and data analysis into marketing strategies, utilising a test-and-learn approach to continually improve acquisition outputs.

    • To be successful, it is important that you have:

  • Previous experience in customer/supporter loyalty and retention marketing.
  • Experience working on fundraising cash appeals or other income generating campaigns
  • Proficiency in delivering marketing initiatives across various channels, most notably Direct Mail, Email, Digital
  • Some experience with Telemarketing and SMS would be desirable but not essential
  • Demonstrated ability to grow existing supporter value through communication journeys, supporter experience enhancements, or donor care initiatives.
  • Project management skills with a track record of supporting the delivery of complex projects on time and within budget.
  • Experience collaborating with external partners, such as creative agencies, fulfilment houses, or telemarketing agencies.
  • Familiarity with developing and delivering fundraising and marketing assets both online and offline, with knowledge of both data and print processes for direct marketing
  • Ability to utilise data and insights to inform marketing strategies, track results, manage budgets, and make data-driven decisions

    • What we offer you:

  • Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.
  • To have the best (and happiest) employees we focus on flexibility, inclusion, collaboration, health, and wellbeing both in and outside of work.
  • We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day.
  • You can find is our employment offer .

    • To learn more about the position, please review the Job Description in the attached Documents.

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