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How To Create Content That Helps Your Business
David Amerland · It's easier than you might think but it does require some decisions, early on. · #content
How the LinkedIn algorithm works
Petra Smith · LinkedIn is one of the most effective platforms that can help you to target and reach a specific audience and grow your business. Whilst some people see LinkedIn as a purely job search focused social network, it can also be a powerful professional networking and advertising tool. ...
How to conduct a social media audit
Petra Smith · You might be enjoying your time on · Instagram · or · Twitter, but how do you know whether · social media · brings you anything of value or if is it just a ‘nice to have’ addition to your small business marketing? By performing a simple social media audit that looks at what works ...
How to create a social media marketing strategy
Petra Smith · You wouldn’t start building a house without a plan and you shouldn’t spend time and money on social media without a strategy. Here are a few of our tips on getting started: · 1. Set your objectives · Look at the bigger picture and set your social media goals to align with your ov ...
How to get your social media posts noticed
Petra Smith · With the ongoing algorithm changes, getting your social media updates in front of your followers is no longer as straightforward as it used to be. Social media platforms now rely on machine learning based on your past behaviour to create a unique feed for everyone and even if you ...
How to create a strong visual brand
Petra Smith · A picture is worth a thousand words. As research suggests, we only retain 10% of any information heard or read three days later. However, if that information is supported by a visual, we remember 65% of it. One of the key reasons why we respond to images is that they affect us on ...
The complete guide to blogging for small businesses
Petra Smith · For small businesses, blogging can be the perfect way to get exposure. The cost is low, minus your time of course, and it actually doesn’t require advanced writing skills. What’s essential is that you are offering valuable and clear advice, that your readers will benefit from. Sh ...
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