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Programmatic Manager - Salford, United Kingdom - Media Agency Group
Description
Role Description:
The Programmatic Manager will be responsible for all aspects of campaign implementation. This will involve managing multiple accounts against clients objectives, campaign set up and optimisations. As well as reporting and insights.
The candidate must be able to identify new opportunities or and potential weaknesses in strategies, communicating this effectively to account managers/ Head of Digital. The ideal candidate will have prior experience with the major demand side platforms, strong analytical, writing and comprehension skills, and preferably online trafficking experience with Campaign Manager 360.
Responsibilities:
● Managing programmatic accounts: communication, campaign setup, troubleshooting and reporting as well as managing the executive support.
● Working alongside agency stakeholders to manage, implement and deliver wider client projects on the likes of DMP, dynamic creative, multi-touchpoint attribution etc.
● Identify opportunities that will drive and grow the programmatic department.
● Manage campaign QA reports to ensure accurate campaign results and trafficking routines.
● Supporting the Head of Digital on areas that will further MAG's programmatic offering (e.g. improving campaign operation efficiency such as reporting automation, developing process/service such as new product adoption, case studies, etc).
● Attend relevant internal, client, tech and supplier meetings as and when required.
● Designing measurement solutions that demonstrate the efficacy of campaigns.
● Contribution to New Business workflows (e.g. pricing rate cards/ brief documents /best practises)
● Creation of reporting templates to showcase performance and provide in-depth analysis to clients and AMs.
Qualifications:
● Proficient in DV360 and Campaign Manager. Good understanding/experience in other DSPS would be ideal.
● The ability to meet deadlines and prioritise workloads in a fast-paced environment.
● Advanced communication, presentation and writing skills.
● Strong analytical thinking and mathematical skills.
● Demonstrated critical thinking and problem solving abilities.
● Consistently over-delivering on client objectives
