Analytics Director - London, United Kingdom - Gain Theory

Description

What you'll do

You will support a Partner or client lead in the delivery of strategy and objectives. With limited guidance, you may also be asked to take responsibility for developing certain areas of the business advising on the best team to help you achieve these.

Working with a Partner, a director is expected to head up a large client or set of clients and assume responsibility for servicing their needs. A large part of this is building and leading a team on a day-to-day basis to meet or exceed client expectations and develop that engagement over time, ideally also increasing revenue.

You will also have strengths in networking, a central part of this being to acquire contacts and build existing relationships to the point that they may generate sales leads and/or other revenue opportunities for the business. At short notice you will also be required to take on additional tasks, examples of these are: attending and contributing at events, creating marketing content and playing a central role in a pitch team.

Working with data: Data extraction and manipulation, data analysis and validation, batch files, programming.

• Be able to explain and oversee the use of data extraction tools (i.e. Advantage, AdDynamix, Sysomos, Athena, Google trends, Google analytics, Double Click)
• Oversee the data collection and validation process
• Coordinate and rubber stamp data questions that are sent to client and third parties

Building Models: Model building and validation, sales effects calculations, ROIs, media optimisation.

• Create or oversee the creation of response curves and optimization spreadsheet or alternatively use available tools for budget allocation
• Work with your team to validate models, identify areas of weakness, suggest and test possible improvements and ensure robustness and validity
• Sign off of final models and ensure results are reasonable, in line with expectations and can be explained, justified and rationalised to client

Creation of presentations: Content creation, summary of findings, accuracy checks.

• Set up deck flow and create placeholders to be populated by the team
• Take responsibility for content and story

Interpretation of results: Result interpretation and rationale, recommendations, translation of results from analytics into actionable recommendations.

• Understand the implications of results to the client and be able to give solid rationale for the results presented
• Take ownership of the results and build confidence and value in them
• Ensure results are actionable and work with Partner and client to commercialize them

Meetings: Organisation of internal and external meetings, participation and attendance as required, agenda, minutes, leading meetings.

• Initiate internal and external project meetings, ensure there is an agenda
• Lead internal meetings as required
• Lead external meetings as required
• Ensure that external project meeting minutes and action points are shared with clients

Project & Resource Management: Project management, timing plans, tasks allocation, project delivery.

• Liaise with other members of the team and external suppliers to agree on lead times for each stage of the project
• Manage day-to-day operational aspects of the project using resources at your disposal to their full potential
• Work closely with relevant stake holders to ensure effective and efficient implementation of the project and ensure our clients are delivered market leading analytics tailored to their specific industry needs
• Ensure that the project is delivered on time, within the budget and meets or exceeds objectives set

Client Management & Interaction: Client contact and interaction, delivery of results to the client.

• Lead calls with clients (data calls, weekly calls etc.) and initiate contact via other means to encourage valuable conversations and sharing
• Take responsibility for day to day client relationship/contact

Team Support & Development: Team collaboration, leadership, communication.

• Lead by setting a good example (role model) – behaviour consistent with words, motivate and inspire
• Assist team members in interpreting the tasks they have been set
• Facilitate problem solving and collaboration
• Assign team members with tasks that allow them to meet their personal goals and objectives
• Identify and acknowledge team members' individual strengths and nurture skills to the benefit of the team
• Create an environment oriented to trust, open communication, creative thinking, and cohesive team effort
• Provide the team with a vision of the project objectives
• Intervene when necessary to aid the group in resolving issues
• Ensure team celebrates successes

Personal Management: Line management, appraisals, personal progress, training and development needs.

• Help senior management decide project structures and match skills and development areas against objectives
• Ensure that any staff experiencing performance difficulties are managed appropriately and working to identify measures that could be used to improve performance
• Take responsibility for the identification, development and promotion of talented professionals on your team

Innovation: Process improvements, product development, new trainings.

• Actively seek better ways of doing things and turn suggestions into actions where applicable
• Be proactive in using new tools and take the active part in their testing when in the development stage

Business Development: New business development, client retention, business development planning, management and research

• Support client leads in achieving revenue targets
• Attend conferences, meetings and industry events
• Assists in promoting and further developing brand initiatives (awards, R&D, events, articles etc.)
• Contribute to strategy discussion and decision that will be beneficial to Gain Theory
• Meet potential clients by growing, maintaining, and leveraging your network
• Spot opportunities to up sale projects as a result of horizontality initiative within WPP (Millward Brown, Kantar Worldpanel etc.)
• Using knowledge of the market and competitors, identify and develop the company's unique selling propositions and differentiators
• Research and develop a thorough understanding of the company's people and capabilities
• Turn existing client opportunities into incremental revenue
• Take the lead in identifying opportunities for future work, improved output and consult on developing new services and products

What you'd need to succeed:

• You can work within an inclusive and diverse team to deliver fresh thinking and innovative solutions.
• You interact with colleagues and with our clients in a way that strengthens our culture of inclusivity, diversity, care, growth and recognition.
• You have an interest in using data and analytics to make better decisions.
• You are tenacious, hardworking, curious and have a strong ability to communicate.
• You demonstrate a positive desire and strong aptitude for making data informed decisions.
• You are highly proficient with technology, software and can demonstrate quick grasp of programming languages.
• You have a degree that demonstrates technical ability (e.g., Economics, Mathematics, Statistics, etc.)
• You can demonstrate good problem-solving skills and understanding of consumer behaviour.
• You have the capacity to work and learn quickly in a fast-paced environment.
• You take keen interest in your own learning and development.
• You demonstrate behaviours which support our values.