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    Analytics Director - London, United Kingdom - Coherence Digital

    Coherence Digital
    Coherence Digital London, United Kingdom

    3 weeks ago

    Default job background
    Full time
    Description

    Overview

    As an Analytics Director, you will lead a team of skilled analysts, overseeing a diverse portfolio of marketing analytics and technology projects for our esteemed clients. Your expertise will span various domains, including cutting-edge data strategies, user journey analysis, tag implementation, and streamlined data automation.

    Key Responsibilities

    1. Team Leadership and Development:
    • Manage and nurture a team of analysts.
    • Foster professional growth and skill development among team members.
  • Data Strategy:
    • Develop and execute robust data strategies aligned with business objectives.
    • Leverage data insights to drive informed decision-making.
  • Data Capture and Tag Implementation:
    • Implement and optimise data capture mechanisms, ensuring accurate and comprehensive data collection.
    • Provide expert consultancy on tagging best practices.
  • Reporting and Data Automation:
    • Create and oversee work streams focussed on meaningful reports and dashboards, translating complex data into actionable insights.
    • Streamline data processes through automation, enhancing efficiency.
  • Analysis and Insights Delivery:
    • Oversee analytical workstreams, ensuring rigorous analysis and timely delivery of insights.
    • CRO and A/B testing experience, test selection, configuration and analysis
    • Translate findings into actionable recommendations for clients and stakeholders.
  • Consent Management:
    • Navigate privacy regulations by managing cookie and privacy tools.
    • Stay informed and consult on frameworks such as GDPR and also technical frameworks such as Consent Mode v2 developments.
  • New Business Support:
    • Collaborate with business development teams to provide analytics expertise during client pitches.
    • Contribute to winning new business opportunities.
  • Thought Leadership:
    • Contribute to industry insights through thought-provoking blog posts, webinars, and social media content.
    • Position our organisation as a trusted authority in analytics.
  • Training and Support:
    • Provide guidance and training to both team members and clients.
    • Foster a culture of continuous learning.

    Requirements

    Essential Skills and Experience

    • Analytics Background:
      • A minimum of 7 years working within analytics and analytics teams.
      • 3 years in a managerial role, directly overseeing reports and deliverables.
    • Technical Proficiency:
      • In-depth knowledge of analytics tools, including GA4, Google Tag Manager, Bigquery, and Looker Studio.
      • Proven experience with end-to-end implementations of tag management systems and Google Analytics.
      • Working with technical teams and subject matter experts to deliver solutions
    • Insight Generation:
      • Demonstrable ability to extract meaningful insights from platforms like Google Analytics, Search Console & HotJar.
      • Skill in crafting actionable recommendations for clients and business stakeholders.
      • Ability to audit user journeys from a user experience point of view and make recommendations
    • Data Visualisation:
      • Proficiency in data visualisation tools such as Looker Studio, Power BI, or Tableau.
    • Adaptability:
      • Familiarity with programming languages, including JavaScript, HTML, CSS & SQL.

    Benefits

    Salary £60,000

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