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    Head of Brand - United Kingdom - FOODCHAIN Recruitment

    FOODCHAIN Recruitment
    FOODCHAIN Recruitment United Kingdom

    3 weeks ago

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    Description

    Are you ready to lead the way in shaping brand identity and enhancing customer experiences? Foodchain Recruitment are recruiting for a Head of Brand and Customer Experience to join their client within the UK food sector, in a newly created senior Marketing role.

    Based 2-3 days in the office per week - either in Wolverhampton or Bedford.

    As the Head of Brand and Customer Experience , you will be responsible for developing and executing strategies for a portfolio of brands that enhance the visibility, reputation, and customer experience across all channels ensuring their business provides exceptional customer service and positive interactions between customers and their brand.


    Brand Strategy and Management:

    Brand Development:
    You will be responsible for crafting and evolving the brand strategy, including defining brand values, positioning, and messaging.


    Brand Consistency:

    Ensuring that the brand is consistently applied across all touchpoints, including in-store experiences, marketing campaigns, packaging, and digital platforms.


    Brand Equity:
    Monitoring and managing brand equity by tracking customer perceptions, brand awareness, and loyalty.


    Competitive Analysis :

    Keeping a close eye on competitors' branding efforts, market trends, and consumer preferences to stay relevant and adapt the brand strategy accordingly.

    ​

    Customer Experience and Engagement:
    Focusing on delivering exceptional customer experiences is vital. Implementing strategies to engage customers at various touchpoints, such as in-store interactions, online platforms, and social media. products, services, and the overall customer experience. This feedback loop helps in enhancing customer satisfaction and loyalty.

    Identify and implement technology solutions that enhance the customer experience, such as mobile apps, online ordering, and self-checkout options.

    ​
    Developing and executing marketing strategies that align with the brand's objectives and target audience. This includes traditional marketing, digital marketing, and social media campaigns.


    Content Creation :
    Overseeing the creation of compelling and relevant content that resonates with the target audience. This content can be in the form of advertising, social media posts, blog articles, videos, and more.

    Experience in brand management, customer communication, or a related role within the agency, retail, or foodservice industry.

    Proven track record of developing and implementing successful brand and communication strategies.

    Ability to analyse data and use insights to drive decision-making.

    Creative thinker with a keen eye for detail.
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